Friday, August 12, 2022

HAPPIEE!™-ness all around: Sustainable, Plant-Based Goodness

HAPPIEE!™ is here to bring delectable plant-based goodness to family feasts, sunny 
picnics, and dinner parties.

Once considered a fringe dietary pursuit, a plant-based lifestyle is now a movement that is rapidly growing especially in Malaysia. Whether consumers are motivated by sustainability efforts, animal rights or health initiatives, people are becoming increasingly mindful of their health, their family’s well-being and the planet’s, reshaping our consumption and purchase habits.

Introducing HAPPIEE!™, a portfolio brand under Singapore’s plant-based seafood and meat manufacturer, Growthwell Foods. An exciting and delectable addition to the local plant-based food market, HAPPIEE!™ steps into Malaysia with a range of nutritious bites for anyone seeking to live sustainably through nourishing plant goodness! Dedicated to evoking positivity, inspiring active lifestyles, and bringing you nutritious meal times without compromising on taste or texture, the Growthwell Foods’ mission is to nourish 1 billion lives with sustainable plant-based nutritional choices that are not only good for the consumer, but good for the earth and environment as well.

HAPPIEE!™’s versatile and nutritious plant-based products are made to complement home-cooked feasts, and tasty restaurant delights, making it easy for you to embrace a plant-based diet. In turn, you can do your part to reduce carbon footprint, without compromising on taste!

Created by Growthwell Foods Innovation and R&D centre, HAPPIEE!™ features a diverse range of plant-based options – from seafood made of konjac, such as Fishiee Sticks and Fishiee Patties, to soy-based Chickiee Popcorn and Chickiee Nuggets. Their innovative seafood and meat-alternative products are perfect for everyone – from millennials on the go to health enthusiasts and kids and families.  Konjac is naturally free of cholesterol, high in fibre and low in calories. It helps lower blood sugar level and reduces cholesterol level as well. Soy beans contain omega-3 fats, essential polyunsaturated fats. Omega-3 fats are linked to a lower risk of cardiovascular disease. Soy beans are a great source of vitamins and minerals. B-vitamins, iron, zinc and an array of antioxidants round out the nutritional qualities of soy.


● HAPPIEE!™ Fishiee Sticks, RM24.90

● HAPPIEE!™ Fishiee Patties, RM15.90


● HAPPIEE!™ Chickiee Popcorn, RM24.90

● HAPPIEE!™ Chickiee Nuggets, RM24.90

Check out our HAPPIEE reels here:

HAPPIEE!™ is now available at selected AEON Supermarkets and will be introduced to more retailers, restaurants and eateries across Malaysia by the end of 2022.

To learn more, visit:

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1 comment:

  1. I'd be HAPPIEE!™ too if I can get that here since I am on a no-red-meat, no almost everything diet.


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