Tuesday, May 17, 2022

Recipe: Chicken Char Siu Buns

You may have had something similar (pork chashu buns) at the ramen restaurant. 

This is an easy, chicken version which you can make at home in under 15 mins. Sandwich the chicken char siu with some lettuce in a fluffy steamed lotus leaf buns (also called Hirata buns). Your guests or fellow diners can even assemble their own buns at the dinner table. My kids definitely enjoyed it.

Chicken char siu buns
Chicken char siu buns

Chicken char siu buns

๐‚๐ก๐ข๐œ๐ค๐ž๐ง ๐œ๐ก๐š๐ซ ๐ฌ๐ข๐ฎ ๐›๐ฎ๐ง๐ฌ
250g chicken breast or fillet, thinly sliced
1 tbsp cooking oil
1 tbsp hoisin sauce
1/2 tbsp cornstarch mixed with 1 tbsp water
2-3 lettuce leaves, sliced
10 frozen lotus leaf buns (Hirata buns)

For the marinade
1 tsp Shaoxing wine
1 tsp light soy sauce
1/4 tsp garlic powder
A few dashes of white pepper

1. Marinate chicken for 10 mins.

2. Steam buns over high heat for 10 mins.

3. Heat oil in pan. Add chicken and sautรฉ for 4-5 mins, until cooked through. Add hoisin sauce. Add cornstarch slurry to thicken sauce.

4. Assemble your buns at dinner table, by placing lettuce on buns and topped with chicken char siu.

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Tuesday, May 3, 2022

Enliven Your Raya with Shopee

After almost a month of fasting, many are looking forward to celebrating Hari Raya Aidilfitri with their family and friends. Some may be preparing to balik kampung while some may be busy preparing their homes to welcome their loved ones.

In order to assist Malaysians with the last minute Raya shopping, Raya With Shopee is offering the lowest price and best deals in town. On top of that, Malaysians can enjoy the following during Raya With Shopee from now till 5 May 2022:

Free Shipping Min Spend RM5
Forgot the cinnamon sticks or star anise for the rendang? Fret not as it is available on Shopee and you get to enjoy free shipping with a minimum spend of just RM5. Just claim the free shipping vouchers and apply them before checking out for your purchases.

100% Raya Coins Cashback
Besides convenience, Shopee provides extra savings through Shopee Coins Cashback. Without any minimum spend, you will receive 100% Coins Cashback (capped at RM5) for your purchases when you claim and apply the 100% Coins Cashback voucher. How about getting Coins Cashback for the last minute Raya cookies shopping?

Weekly Motorcycle Giveaway
It is not too late to Spin & Win to collect golden tickets daily to be in the running to win a Vespa Sprint S 150 motorcycle and Gold Bars as consolation prizes. Don’t miss out the opportunity to accumulate additional golden tickets for a better chance of winning!

Have you gotten your hands on the SimplySiti Pearl Collection? It is the brand’s latest collection launched in conjunction with Hari Raya Aidilfitri. If you have not, do visit https://shopee.com.my/simplysiti to find out more.

Shopee Mall highlights, featuring daily 25% Coins Cashback 
Indulge in a wide range of 100% authentic products guaranteed under Shopee Mall, with offers and discounts available and refreshed daily. Enjoy 25% off days, 25% Coins Cashback and 25% brand vouchers and much more! Celebrate this Raya With Shopee with irresistible deals of 40% off and above from your favourite brands like vivo, Watsons, Laneige, Levi’s, and more!

You can also look out for great offers from brands on Shopee Mall such as Caltex, Dr. Cardin, Gaabor, Grafen, Kitchenz, Logitech, Maserati, MY Mentholatum, MYDIN, Polo Hill, Tealive and Vinda.

In conjunction with Hari Raya festivities, #ShopeeGivesBack and Shopee Supermarket are teaming up to serve the underprivileged. Together, they are inviting all Malaysians to come together to help those in need.

Purchase a Care Box of your choice to be donated to selected NGOs. On top of every Care Box purchased, Shopee Supermarket will also donate RM4. Make an impact here - https://shopee.com.my/m/supermarket-raya-specials.

Exciting deals from ShopeePay & ShopeeFood
This Hari Raya, save up on your fuel expenses and earn rewards when you pay using ShopeePay. Earn RM5 cashback with a minimum spend of RM25 at any Caltex stations. Additionally, get more with ShopeePay by checking out the 1 SEN ShopeePay vouchers from a variety of merchants!

Having a gathering with family and friends this Hari Raya? Liven the festivities with delicious food from ShopeeFood. Choose from the array of delicacies on the platform and enjoy free deliveries all day long! To sweeten up the deal, purchase the ShopeeFood Savings Pass at 1 Sen to get more discounts!

For more information about Raya With Shopee, visit https://shopee.com.my/m/raya-sale.

Terms and conditions apply.

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Monday, May 2, 2022

Recipe: Fish Maw Peach Gum Dessert Soup

Do you like having tong sui ็ณ–ๆฐด (Chinese dessert soup)? Try this Beauty Fish Maw Peach Gum Dessert which comes with not just one, but two collagen-rich ingredients! 

Beauty Fish Maw Peach Gum Dessert Soup

One of the collagen-rich ingredients is peach gum, which is said to be beneficial to both your stomach and skin as well as being able to relieve stress. Furthermore, there is also fish maw, an excellent source of collagen as well as gel protein to help improve your skin tone.

Peach gum needs to be soaked for 10 hours and will expand to 7 to 10x the dry weight. Once it has been soaked, you will need to clean off the impurities (black bits stuck to the peach gum) by using your fingers or tweezers. Cooking time depends on how chewy/soft you like the texture to be, but 20-30 minutes would usually suffice. So, how does peach gum taste like? It has a wonderful QQ texture, a little like gummy bears. 

For the fish maw, it is first steamed for 15 minutes, then soaked overnight until soft. It has a pleasant texture and in case you're wondering, no fishy smell or taste at all. Overall, the sweetness of this tong sui is absolutely spot on and tasted awesome. You can enjoy it hot, chilled or with milk.

Mother’s Day is coming up soon, so gift your mother or wife with this collagen boosting dessert, I’m sure they will appreciate it! After all, who doesn’t love beautiful looking skin right? You can buy it from here: https://shope.ee/9efhR2e9s8

Beauty Fish Maw Peach Gum Dessert Soup
Recipe by Baby Sumo
Preparation time: 10-15 mins
Cooking time: 1 hour
Serves 4-5

1 x Beauty Fish Maw Peach Gum Dessert Soup pack from @greatoceandriedseafood (comes with peach gum, fish maw, red dates, lotus seed, rock sugar, snow fungus)
1.5l boiling water
2-4 tbsp fresh milk (per bowl) (optional)

1. Steam fish maw for 15 mins and then soak overnight. Cut into smaller pieces.

2. Soak peach gum for 10 hours, then clean impurities (remove black bits).

3. Soak snow fungus for 1 hour, trim off hard yellow core and cut into smaller pieces.

4. Halve the lotus seeds and remove bitter green piths.

5. Halve red dates and remove seeds.

Beauty Fish Maw Peach Gum Dessert Soup

6. Place boiling water in pot. Add red dates, fish maw, lotus seeds and snow fungus and simmer for 40 mins. Add peach gum and simmer for further 10 mins. Finally, add goji berries and rock sugar and simmer for another 10 mins.

7. Serve hot, chilled or with milk.

1. Chill for at least 2 hours for best results.

Beauty Fish Maw Peach Gum Dessert Soup

Beauty Fish Maw Peach Gum Dessert Soup with milk

Buy here: https://shope.ee/9efhR2e9s8
Fish Maw Peach Gum Dessert Soup Fish Maw Peach Gum Dessert Soup Fish Maw Peach Gum Dessert Soup Fish Maw Peach Gum Dessert Soup Fish Maw Peach Gum Dessert Soup
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Thursday, April 28, 2022

Lay’s and KFC Launch First Limited Edition Hot & Spicy Chicken Flavor Potato Chips in Malaysia. Limited Time Only!

Malaysia’s most loved fried chicken and World’s No. 1 Potato Chips* have joined forces to introduce finger-licking fried chicken in chip form! The Lay’s x KFC Hot & Spicy Chicken flavor potato chips is available in both ala carte and burger combo from 28th April 2022 onwards & Bucket combo from 10th May 2022 onwards, exclusively at all KFC stores in Malaysia for a limited time only.

Commenting on the collaboration, Aditya Ahuja, Pepsico Commercial Director Malaysia & Indonesia said, “At Lay’s, we pride ourselves with delivering smiles and joy to potato chip fans with unique innovations that explore different localized flavors. There is no questioning of the popularity of KFC Hot & Spicy flavor amongst Malaysians. With this collaboration, we are excited to level up the finger-licking, crunchy goodness of KFC Hot & Spicy Chicken flavors with Lay’s potato chips to all Malaysians this coming Hari Raya.”

Lay’s x KFC Hot & Spicy Chicken flavor will be available a la carte and in burger meals beginning 28th April. For Burger Meals, add on RM2 to upgrade fries (M) in the combo meal to a Lay’s x KFC Hot & Spicy flavor chips instead. Customers can enjoy KFC 5-pcs, 9-pcs and 15-pcs Bucket Riang with signature sides of coleslaw, whipped potato and drinks together with the limited edition Lay’s x KFC Hot & Spicy Chicken flavor chips at any KFC stores nationwide beginning 10th May. Lay’s x KFC Hot & Spicy Chicken flavor chips is also available ala carte at price starting from RM5.49.

KFC Malaysia CMO Chan May Ling said, “We are constantly on the lookout for creative collaborations with like-minded brands to bring finger-licking good creations to our customers. This Raya, fans can celebrate the joy of sharing a KFC meal with Lay’s potato chips in their favorite KFC Hot & Spicy Chicken flavor – a truly perfect finger-licking combo.”

In conjunction with the launch, Malaysians can participate in the ‘Crispy Chip Tongue Twister’ challenge to win themselves Lay’s x KFC goodies. Steps to participate in the challenge as below:

1. Record yourself saying the tongue twister “Kerangupan Kerepek Kentang Lay's Krispi KFC” three times
2. Upload your tongue twister recording to your own Facebook or Instagram with hashtags #LaysxKFC #GottaGetEm and #CrispyChipTongueTwister
3. On the scheduled dates (30th Apr, 1st, 7th, 8th, 14th, 15th, 21st, 22nd, 28th, 29th May 4th & 5th June 2022), visit participating KFC stores* and show your upload to the crew to receive free goodies from Lays & KFC. For detailed terms and conditions visit www.facebook.com/LaysMalaysia

#GottaGetEm Lay’s x KFC Hot & Spicy Chicken Flavor crunchy and crispy potato chips before they run out! Visit your nearest KFC store today!

# # #

*Source Euromonitor International Limited. Packaged Food 2021 Edition as per potato chips definition, all retail channels, 2020 value sales at retail selling price.

*List of Tongue Twister Activation participating at KFC Stores:
1. KFC Kuchai Lama Drive Thru & KFC Subang 2 (Apollo) Drive Thru (30 April - 1 May- 2022)
2. KFC Puchong Prima & KFC Setia Alam Drive Thru (7 - 8 May 2022)
3. KFC Nilai Square Drive Thru & KFC Taman Sentosa Klang Drive Thru (14 -15 May 2022)
4. KFC USJ 20 Drive Thru & KFC Bukit Kemuning Drive Thru (21 - 22 May 2022)
5. KFC Wangsa Maju Drive Thru & KFC Kepong Drive Thru (28 - 29 May 2022)
6. KFC Kajang Drive Thru – (4 - 5 June 2022)

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Wednesday, April 20, 2022

Tommy Thongchai @ Jaya One, PJ

Located in The Square at Jaya One, Tommy Thongchai is an urban Bangkok cafe serving both classic and fusion pork-heavy Thai dishes. 

Tommy Thongchai Jaya One

Some of the must-try dishes and drinks here include:
✨ Fried Pork Belly  (RM14.90)
✨ Moo Ping (Thai pork collar) (RM5.90 per stick)
✨ Pork Trotter Rice (RM18.90)
✨ Fried Calamari (RM23.90)
✨ Larb Moo Tod Burger with Thongchai's fries (RM20.90)
✨ Chiang Mai Chilli Dog with Thongchai's fries (RM25.90)
✨ Blue Lychee (RM15)
✨ Virgin Bussaba (RM15)

We were really impressed with the food here. Both the burger and chilli dog were big on flavours. We were told that the sausages on their menu are imported from Thailand to keep it authentic. 

My personal favourites were the fried pork belly (so tender! and absolutely perfect with the tangy dipping sauce) and the pork trotter rice (soft, gelatinous pork trotter.. no wonder it's one of the bestsellers here). The fried calamari was nice and crispy, great snack to go with your drinks. 

Tommy Thongchai Jaya One

Tommy Thongchai Jaya One
Virgin Bussaba, Thai Mojito, Florida Today, Blue Lychee, Thai Green Milk Tea (L-R)
Tommy Thongchai Jaya One

Tommy Thongchai Jaya One

Tommy Thongchai Jaya One

Check out our IG reels here

This restaurant is also pet-friendly, so feel free to bring your well-behaved furkids along for a meal. 

Serves pork and alcohol. Full menu can be viewed here.

Opening hours: 11.30am - 2.30pm, 6pm - 9.30pm daily. 

Location: Tommy Thongchai, The Square, G.005, Jaya One, 46200 Petaling Jaya, Selangor (Parking RM2 per entry on weekends).

Tel: 012-901 2848

Website: https://www.facebook.com/TommyThongchai/

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ACCESSTRADE Summit 2022 Has Significantly Ended With Glory!

This year, along with the celebration of its 21st anniversary, the largest CPA affiliate network in Japan and Southeast Asia, ACCESSTRADE held ACCESSTRADE SUMMIT for the fifth time. ACCESSTRADE SUMMIT 2022 is a one-day event that provides networking opportunities for performance marketers to help them mutually share, learn about, and discover new insights to promote healthy market growth.

ACCESSTRADE SUMMIT 2022 was attended by more than 300 ACCESSTRADE partners consisting of advertisers, publishers, agencies, and solution providers. They represented Japan and Southeast Asian countries and they were gathered in a series of events, such as conferences, a networking lounge, virtual booths by sponsors, and ultimately the AT AWARDS 2022 Ceremony.

By participating in the event, the attendees were able to interact directly with Asia’s best performance marketing practitioners and experts in their respective fields and deepen their knowledge through interactive Q&A sessions. Additionally, the networking lounge gave advertisers and publishers a chance to get to know each other and collaborate with other companies with high growth potential.

The event opened with three keynote speeches, the first one was from Shohei Fujita, Managing Director of Global Business of Interspace Group, which was about the Performance Marketing Industry in 2022.

Then It was followed by speeches from Yuto Kono, Head of Vietnam Office from Genesia Ventures, Inc. about The Key Start-ups and VC Trends in Southeast Asia, and lastly a speech from Tan Tmangraksat, Director of Partner Development from Appsflyer titled “The Future of Marketing Measurement.”

The next agenda was the celebration of ACCESSTRADE 21st birthday and consequently followed by various panel discussions. Three sessions of panel discussions were held at one time.

The first session consisted of three panel discussions focusing on the effect of the pandemic and how to overcome them.

The first room discussion is about “E-Commerce Marketing Strategy toward Post Pandemic Era” featuring Dhavinya Saba, Partnership and Affiliate Manager of Photobook Worldwide, Steven Tjong of iStyle.id, Prayudho Rahardjo, CEO of Interspace Indonesia, and Trias Puspita, Business Operations Manager of SIRCLO.

In another room, there was a discussion on how the pandemic affected travel and tourism in Asia in 2022. The speakers were Zahira Tahir CEO and Founder of Universal Holidays Travel & Tourism and Hayato Nakata, CEO of Interspace Malaysia and Singapore as the moderator.

The topic of discussion in the Financial segment was “Renovating Financial Partnerships in a Post-COVID World.” It featured Interspace Group‘s Vice President, Konami Saito, CIMB Thai‘s Segment & Strategy, Consumer Loan Product Specialist, Apinya Lohavej, TNEX‘s CEO and Co-Founder, Bryan Carroll, Financer.com‘s Executive Country Manager, Mentari Rahman, and KTC‘s Senior Vice President, Sirikalya Suthanyaphruet.

The second session became more interesting when guests were offered three panel discussion alternatives to further their understanding of fascinating marketing topics.

The discussion on “360° of Growth Which Drives Success for Your App” featured three speakers. They were Nana Phan, Senior Sales Manager of Appsflyer, Luu Ky Tam of ACCESSTRADE Vietnam, and Narayan Murthy Ivaturi, Director of Digital Native & Performance SEA of InMobi.

A conversation on “Establishing Successful Customer Experience Through Omnichannel” was held in another room. Budiono Darmawan, Chief Marketing of Ruparupa.com, Prayudho Rahardjo, CEO of Interspace Indonesia and Shantanu Singh, Product Marketing Manager of Vizury took part in this conversation.

The effectiveness of leveraging emotional content was examined in relation to Influencer Marketing. Interspace Vietnam‘s Director of Business & Strategy, Bui Huy Dung, Gaudi‘s Head of Marketing Communications and E-Commerce, Windy Janet, and Interspace Group‘s Product Manager, Enguang Ren spoke on this topic.

The third session consisted of four country sessions. These panel discussions talked about different concerns in four SEA countries.

“Crafting Powerful Performance Marketing Strategies for the Indonesian Market” was the theme for Indonesia. Payudho Rahardjo, CEO of Interspace Indonesia, Amitoj Singh, Director of MAAS Ultra, and Usman Raezra, Founder of Shopdiscount.id were on the panel.

Vietnam’s country session was titled “Vietnam in the Digital Transformation World: What are the most exciting opportunities for growth in 2022?” featured Rainie Nguyen of Interspace Vietnam, Jack Nguyen, Regional Managing Director SEA of INSIDER, and Chinh ฤinh, Vice Director & CIO of ACFC&VFBS.

“What’s Trending in Online Business and Marketing” was discussed in the Malaysia and Singapore Country Session. Interspace Malaysia & Singapore‘s CEO & COO, Hayato Nakata, MGID Philippines‘ Business Development Director, Perlie Kong-de Guzman, and Qoala Malaysia‘s Performance Marketing Manager, Muhammad Hazman B Zainal Ariffin were among the panelists.

And for Thailand, it was titled “Take Business Through COVID-19 With Digital Marketing.” The expert speakers were Nitiruj Atipongpisal, Co-Founder & Strategic Planning Director of Shopgenix, Chatt Anuvatudom, Executive Director of Checkraka, Peeraphon Jensubsin, Business Owner of Promotions.co.th, Teerachart Kortrakul, CEO of Radars Point, and Konami Saito, Vice President of Interspace Group.

The event came to a close with the presentation of ACCESSTRADE AWARDS led by Shinichiro Kawabata, Founder and CEO of Interspace Group. Together with Shohei Fujita, Managing Director of Global Business Interspace Group, they awarded the best-performing ACCESSTRADE partners. The following are the winners:



1. Top Publisher E-commerce Category: ShopDiscount

2. Top Publisher Online Service Category: Luna Park Media

3. Top Publisher Influencer Category: Andhika Yudha

4. Top Publisher Newbie Category: VGI DIGITAL INDONESIA


1. Top Advertiser E-commerce Category: SHOPEE INDONESIA

2. Top Advertiser Online Service Category: MAAS By Affle



1. Top Publisher Newcomer Category: Facebook Fondlys

2. Top Publisher Travel Category: Readme Thailand

3. Top Publisher Finance Category: CheckRaka

4. Top Publisher E-commerce Category: Shopback Thailand


1. Top Advertiser Finance Category: Krungthai Card (KTC)

2. Top Advertiser E-commerce Category: BigC Supercenter



1. Top Publisher Online Service Category: Luna Park Media

2. Top Publisher E-commerce Category: Saleduck


1. Top Advertiser CPS Category: Lazada Malaysia

2. Top Advertiser Other Services Category: Lalamove Malaysia
ACCESSTRADE SUMMIT is an annual event that provides networking opportunities for performance marketers to help them mutually share, learn about, and discover new insights to promote healthy market growth.

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Friday, April 15, 2022

Yakiniku Family Set @ Miyabi Japanese Restaurant, Sheraton Petaling Jaya

Did you know that Miyabi Japanese Restaurant, located in Sheraton Petaling Jaya, has four exclusive yakiniku private rooms suitable for an intimate dining experience? Furthermore, they have recently introduced the ๐˜๐š๐ค๐ข๐ง๐ข๐ค๐ฎ ๐…๐š๐ฆ๐ข๐ฅ๐ฒ ๐’๐ž๐ญ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง, which features Halal-certified premium Japanese A5 Wagyu beef and seafood, air flown directly from Japan to preserve freshness.

Miyabi Sheraton PJ yakiniku

Miyabi Sheraton PJ

Priced at RM888, the set is suitable for up to 4 pax and includes:
✨ 150g Japanese Wagyu beef short ribs
✨ 300g Australian sirloin
✨ 4 x oysters
✨ 4 x Hokkaido scallops
✨ 8 x wild caught king prawns
✨ 200g salmon
✨ 300g chicken
✨ vegetables, chawanmushi, edamame, assorted pickles, garlic fried rice, miso soup.

Each private room is equipped with a ventilated yakiniku grill. We especially loved the beef, fresh prawns and salmon, which tasted great, fresh off the hot grill. Although we were seated in the private room, service was impeccable, with the attentive staff refilling our green tea whenever required and ensuring that we had a good experience. 

Miyabi Sheraton PJ yakiniku private room

Chawanmushi and edadame for starters

A feast for the eyes and stomach!
Miyabi Sheraton PJ yakiniku

Miyabi Sheraton PJ yakiniku

Pickles and condiments (salt & pepper, ponzu sauce and chilli radish) to go with your grilled meat/seafood/vegetables

Garlic fried rice and miso soup

Yakiniku Family Set Promotion Menu

Check out our IG reels here:

Available every Saturday for lunch (12pm to 2.30pm). Whatsapp 017-228 6098 to make a reservation.

Check out our previous review of Miyabi here.

Opening times: 12.00pm - 2.30pm; 6.30pm - 10.30pm. Closed on Sundays.

Location: Miyabi Japanese Restaurant, Level 3A, Sheraton Petaling Jaya Hotel, Jalan Utara C, 46200 Petaling Jaya, Selangor.

Tel: 03-7622 8888

Website: https://www.marriott.com/hotels/hotel-information/restaurant/szbsi-sheraton-petaling-jaya-hotel/

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Wednesday, April 13, 2022

Buka Puasa Festive Menu @ Hanare Japanese Restaurant, KL (Ramadan 2022)

If you’re thinking Japanese for your Iftar, check out Hanare Japanese Restaurant's Buka Puasa Festive Menu. Available throughout the month of Ramadan, diners will get a choice of two mains, as well as salad, miso soup, chawanmushi, dessert, date, along with free flow ice lemon tea and rice.

Hanare KL Buka Puasa Festive Menu

From Menu 1, you can choose either sashimi moriawase, bara chirashi, salmon amiyaki, or salmon & hotate teppanyaki, while from Menu 2, the selections are california maki, tempura moriawase, unagi kabayaki and tori teppanyaki. 

Here are some of the selections we made:
♥ Sashimi moriawase (4 kinds of raw seafood - during our visit, it was salmon, tuna, kampachi and salmon belly)
♥ Bara chirashi (diced raw fish such as salmon and tuna along with ikura, over sushi rice) 
♥ California maki (california sushi roll)
♥ Tempura moriawase (deep fried seafood and vegetables)
♥ Unagi kabayaki (grilled eel with teriyaki sauce)

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Hanare KL Buka Puasa Festive Menu

Priced at RM168++ per pax. Call 03-2164 2133 for reservations.


Opening times: Lunch 12.00pm - 2.30pm; Dinner 6.00pm - 10.30pm.

Location: Hanare Authentic Japanese Cuisine, Lot G06, Ground Floor, The Intermark, 182 Jalan Tun Razak, 50400 Kuala Lumpur. (Parking RM5 per entry on weekends)

Tel: 03-2164 2133

Website: https://www.facebook.com/HanareJapaneseRestaurant/

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Tuesday, April 12, 2022

Malaysians Shift Online to Obtain their Ramadan Necessities

With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.


In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.


Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.


Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.


Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

On the top-3 selling products from every category for the past three years, Shopee has released the following:



Top 3 most sold items during Ramadan 2021 

Top 3 most sold items during Ramadan 2020 

Top 3 most sold items during Ramadan 2019 

Grocery and Pets 

Laundry detergent 

Laundry detergent 

Sampul Raya (Raya packets in English 

Sampul Raya (Raya packets in English) 


Cheese powder 

Ketupat Palas 

Sampul Raya (Raya packets in English) 

Raya cake gift set 

Home & Living 


Storage box 

Storage box 



Reusable straw 


Mosquito coil 

Baking tools 

Home Appliances 

Food processor 

Food processor 

Portable juicer 

Air fryer 

Portable juicer 

Food processor 

Portable juicer 

Rice Cooker 

Rice cooker 

Health & Beauty 

Facial Mask  

Facial Mask  

Facial Mask  

BB Cream and liquid foundation  




Eyebrow products 

Eyebrow products 

Muslim Fashion 

Baju Kurung 


Baju Melayu 

Kain Pelikat 

Baju Melayu  


Baju Melayu 

Women’s Blouse  


Muslim Accessories 







Hijab Tag  




Tire Valve  

Sports Rim  

Tire Touch Up Paint Marker Pen 

Tire Touch Up Paint Marker Pen 

Tire Touch Up Paint Marker Pen 

Wheel Hub Centre Cover 

Wheel Nut 

Sports Rim Wheel Cap 

Wheel Nut 


With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.


You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.

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