Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

Kerepek Azharfood Demonstrates the Power of Real-Time Engagement and Community Building

Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation.

Kerepek Azharfood Redefined Engagement with Captivating Shopee Live Content

Kerepek Azharfood saw the limitations of a brick-and-mortar store and actively turned to live streaming. This strategic shift allowed them to expand their reach and connect with a wider audience through engaging online experiences. Mohamad Syahme Bin Azhar, Marketing Manager of Kerepek Azharfood explained, "We embraced live streaming and turned it into a powerful tool for customer engagement. We offered viewers a captivating behind-the-scenes look at our operations, showcasing the meticulous care poured into every product, from kerepek-making to packing." This transparency instilled confidence in their brand's dedication to quality. 

Kerepek Azharfood redefined online engagement by prioritising uninterrupted, always-on live streams. The Kerepek Azharfood team hasn’t taken a single day off from Shopee Live, streaming every day since they joined. Some sessions even extend to a remarkable eight hours, fostering deeper connections within their community. During their recent Ramadan live streams in March 2024, they captivated a record-breaking audience of 43,000 viewers, translating into a sales surge exceeding 600 orders from one Shopee Live session alone. This represents a remarkable 6 times order uplift compared to their non-peak season livestreams, solidifying the effectiveness of their approach.

Built Loyal Following Through Quality and Customer Focus

Kerepek Azharfood's commitment to quality resonated with customers online, building a loyal following. They prioritised customer feedback through recipe refinement and taste tests by sending out food samples to their customer whenever there’s a request. Their innovative packaging solutions ensured their delicate kerepek arrived fresh, with a transparent full-refund policy for broken kerepek deliveries. Recognising diverse customer needs, they offered a variety of kerepek sizes, from single-serve packs to party-ready options, strengthening their position as a leading Shopee Live seller. Kerepok Tortilla Nachos 1KG, their best selling product since 2018, has over 43,800 packets sold and a solid 4.9-star product rating from over 19,600 happy customers. Another best-seller, Kacang Gajus, averaging 1,900 packets sold monthly since launch, translated to a total of 9,100 satisfied customers. 

Kerepek Azharfood's dedication to quality and genuine customer interaction fueled a powerful word-of-mouth effect from their satisfied customers to their networks. Syahme mentioned, "We've always believed in using only the finest ingredients and maintaining the authenticity of traditional recipes. But it's the connections we build with our customers that truly sets us apart. We are so thankful that our customers share feedback and reviews for our products. With our community, we have managed to achieve over 270,000 positive ratings for our kerepek products!" This organic praise from happy customers played a significant role in building Kerepek Azharfood's loyal following. 

Kerepek Azharfood's success story exemplified how a traditional business can thrive in the digital age with foresight, customer focus, and a willingness to adapt.  Syahme encouraged other sellers, stating, "Don't wait for the ideal moment to start Shopee Live. Shopee is here to support you every step of the way." He added, "Shopee's user-friendly platform makes live streaming incredibly easy – with just one product listing, you can be live streaming directly in the app. No complex setup required!"  Syahme further highlighted that beyond its ease of use, Shopee Live offers a range of interactive features to keep viewers engaged, including polls, lucky draws, live-exclusive vouchers and coins.  These elements, combined with real-time comment sections and livestream reminders, ensured a dynamic and interactive shopping experience for both sellers and viewers.

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Recipe: Ayam Masak Merah

𝐀𝐲𝐚𝐦 𝐌𝐚𝐬𝐚𝐤 𝐌𝐞𝐫𝐚𝐡, translated as red cooked chicken, is a Malay dish whereby chicken is cooked with chilli paste (cili giling) and tomato puree. I usually make it with chicken fillet or chicken breast cos they cook quicker (and that's the cut my family likes eating). You can serve it with Nasi tomato and acar jelatah.. super yum!

Check out this YouTube video for step-by-step instructions on cooking ayam masak merah:

𝐀𝐲𝐚𝐦 𝐌𝐚𝐬𝐚𝐤 𝐌𝐞𝐫𝐚𝐡

Recipe by Baby Sumo

Preparation time: 10 mins

Cooking time: 30 mins

Serves 4

Ingredients
400g chicken fillet or breast, cut into large chunks
1/2 tsp turmeric powder
1/4 tsp salt
2 tbsp cooking oil
2 tbsp cili giling
1 tsp chicken stock powder
1 tbsp sugar
1/2 cup Cirio finely chopped tomatoes / tomato puree
1/2 yellow onion
1 tomato, cut into 8
1/4 cup frozen peas
1 cinnamon stick
1 star anise
2 cardamom pods

To blend
3 cloves garlic
2 shallots
1/2 yellow onion
2 tbsp water

1. Marinate chicken with turmeric and salt for 10 minutes.

2. Place ingredients to blend in a blender or mini food chopper and blend until you get a fine paste. 

3. In a wok, heat oil. Add chicken and cook for 4-5 mins, until no longer pink and evenly browned on all sides. Remove and set aside.

4. Add cinnamon stick, star anise and cardamom pods and saute for 2 mins until fragrant. Add blended ingredients from (2) and saute for 4-5 mins. Add cili giling and saute for further 2-3 mins.

5. Add tomato puree / finely chopped tomatoes and season with sugar and chicken stock powder. Return cooked chicken back to wok and add onions, tomato and frozen peas. Cook for another 8-10 mins, until sauce has thickened. Serve with nasi tomato or nasi minyak, along with acar jelatah.

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Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

  Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

Beyond Raya: Bayu Somerset Redefines Traditional Clothing for Everyday Style

Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season.

While maintaining their five physical stores, Bayu Somerset has become a rising star in the e-commerce world. Now entering their third year online, they've embraced the challenges and constant learning that come with the digital landscape. Driven by the need to adapt, Emir, highlighting their tech-driven approach, emphasises their focus on keeping up with current trends like livestreaming and affiliate marketing.

"Transitioning to e-commerce required a lot of learning and adaptation, especially keeping up with current trends," says Emir. "It demanded significant resources, but the potential benefits for the company and brand were undeniable. Shopee was definitely critical in helping us navigate the challenges of going online. They not only helped entice customers to buy but also exposed our brand to a wider audience. Brand exposure is vital in the e-commerce world, and the stability of the Shopee platform is something I truly value."

Bayu Somerset takes a dynamic approach to Shopee Live, broadcasting eight hours a day, two hours per session, regardless of the season. This strategy ensures consistent customer engagement that transcends seasonal peaks like Raya. While acknowledging the tenfold sales increase during Raya, Bayu Somerset prioritises sustainability over seasonal reliance. Aligned with their ethos of promoting baju kurung for everyday wear, Bayu Somerset introduces at least two new collections monthly, with sizes available up to 5XL to ensure inclusivity.

During their Shopee Live sessions, hosts passionately discuss the wearability of the garments, highlighting the breathable cotton fabric perfect for Malaysia's climate. With affordability in mind, they offer pieces as low as RM79, without compromising quality. During Ramadan month, the hosts also showcase the Raya collection, which consists of eight diverse collections featuring six to ten patterns each, including kidswear and menswear. These designs boast inspirations from Malaysian culture alongside fun cultural fusions like Moroccan, Mexican, and African influences. Additionally, a recent collaboration with local illustrator Arina Azhar brings a whimsical vibe to their offerings, adding an exciting twist to their collections.

Customer reviews and Shopee Live comment sections overflow with enthusiasm for Bayu Somerset's baju kurung. One satisfied customer exclaims, "I wore my Bayu Somerset baju kurung while gardening! It's so versatile, I love it!" Another shares, "I often wear mine to the supermarket and for cafe hopping. The fabric is light but durable, perfect for daily wear." These live sessions go beyond product showcases; they foster a community around comfortable and versatile fashion.

Bayu Somerset actively engages with customers through Shopee's features like Shopee Coins and vouchers, enriching the shopping journey. Offering discounts and rewards incentivizes repeat purchases and builds customer loyalty. Furthermore, their participation in Shopee's Raya campaign including the livestreamed #ShopeeRaiLokal Raya Stail Kita fashion show watched by over 70,000 Malaysians, leverages the platform's extensive reach during festive seasons to showcase their latest collections and offer special promotions. By strategically utilising Shopee's features and campaigns, Bayu Somerset amplifies brand visibility and elevates the customer experience.

Additionally, Diana elaborates on the brand's success with the Shopee Affiliate program: "We've seen a significant impact from affiliates who actively promote Bayu Somerset on social media platforms, particularly the X app. These affiliates play a crucial role in enhancing our brand credibility through their testimonials, shared experiences, and endorsements, ultimately driving sales conversion." By leveraging the Shopee Affiliate program, Bayu Somerset effectively spreads the message about their brand values, affordable pricing, and unique designs, expanding their reach and market impact.

Bayu Somerset isn't resting on its laurels. Fueled by their entrepreneurial spirit, Diana and Emir offer a roadmap for aspiring e-commerce sellers: "Maximise Shopee's features like Live sessions and the Affiliate Program to amplify brand exposure," Diana suggests. "Adapt winning strategies from other platforms to Shopee Live and see what resonates with your audience." Emir emphasises the importance of continuous adaptation: "Staying updated with current trends and adapting to the ever-changing e-commerce landscape is crucial for relevance and competitiveness. Continuously evolve your strategies to stay ahead of the curve."

In just three years, Bayu Somerset has become a cornerstone of the local economy and community, employing 60 full-time staff and 30 part-time staff, with 95% of them being women. The brand has sold over 8,500 pieces on Shopee, with the Merdu Kebarung in Cream color emerging as the bestseller. With almost 30k followers on Shopee and a stellar 4.9-star rating, the brand continues to thrive and resonate with its growing customer base.

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Recipe: Fried Beancurd Roll (Dim Sum)

These 𝐅𝐫𝐢𝐞𝐝 𝐁𝐞𝐚𝐧𝐜𝐮𝐫𝐝 𝐑𝐨𝐥𝐥𝐬 are something we always order at the dim sum restaurant. Tried my hand at making them at home last weekend in the air fryer and they turned out amazing! The filling is a mix of store bought fish paste, chopped prawns and chives. If you don’t have an air fryer, you can shallow fry them in oil (180°C) for a few mins until golden.

Watch the step-by-step instruction video here:

You can buy the beancurd sheet here: https://shope.ee/9A1ZFVfMVU

𝐅𝐫𝐢𝐞𝐝 𝐁𝐞𝐚𝐧𝐜𝐮𝐫𝐝 𝐑𝐨𝐥𝐥𝐬

Recipe by Baby Sumo

Preparation time: 20-30 mins

Cooking time: 20 mins

Makes 7-8

Ingredients
18g beancurd sheet, cut into 15x15cm sheets (7-8 pcs)
Cooking spray

For the filling
200g premium fish paste
10g chives
4 peeled prawns

For the glue
1 tbsp cornstarch
1 tbsp water

For the mayo dipping sauce
1 tbsp mayonnaise
1 tbsp evaporated creamer
1 tsp honey

1. In a bowl, mix the ingredients for the filling. Then, slap the ingredients into the bowl for about 5 mins, until the filling is sticky and bouncy.

2. Make the glue by mixing the ingredients together. Set aside.

3. Place one beancurd sheet on a flat surface. Using a damp cloth, wipe the beancurd sheet on both sides (wipe at least 2-3 times to remove excess salt. Wiping it will also make it more pliable). Place about one tablespoonful of filling onto the sheet, about 1 cm from the sides and 2cm from bottom. Fold the bottom upwards. Using your fingers, apply glue around the edges and then fold to form a parcel. (watch video here to learn how to fold the rolls). Repeat for other sheets until filling is used up.

4. Spray air fryer with some cooking spray. Place beancurd rolls in a single layer in air fryer, then spray again with more cooking spray. Cook in air fryer at 180°C for 20 mins until beancurd is crispy.

5. Meanwhile, place all ingredients for dipping sauce in a bowl and mix well.

6. Serve the beancurd rolls hot with the mayo dipping sauce. We usually cut each roll into half with scissors.

Tip: Make sure to wipe the beancurd sheets a few times to remove excess salt from the sheets, otherwise it will be very salty.

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Male Entrepreneur Builds Beauty Empire on Shopee Live

Male Entrepreneur Builds Beauty Empire on Shopee Live

Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.

"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."

He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."

Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.

Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.

Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.

In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.

During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.

"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.

Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.

MIkaseries’s Baju Melayu Indra paired with Sampin Indra showcased during #ShopeeRaiLokal Raya Stail Kita fashion show

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Recipe: Kuey Teow Ladna

𝐊𝐮𝐞𝐲 𝐓𝐞𝐨𝐰 𝐋𝐚𝐝𝐧𝐚 is the Thai equivalent of Cantonese wat tan hor. Ladna in Thai language means “pour on the face” which means the noodles are first cooked then egg gravy is poured on top.

This noodle dish is made using thick kuey teow noodles along with your choice of prawns, squid, chicken and fish cake. The main difference I could see with Cantonese wat tan hor is that kuey teow Ladna usually has carrots and chilli. Do enlighten me if there are any other ingredients I have missed.

Check out the step-by-step video instructions on YouTube:

𝐊𝐮𝐞𝐲 𝐓𝐞𝐨𝐰 𝐋𝐚𝐝𝐧𝐚

Recipe by Baby Sumo

Preparation time: 10 mins

Cooking time: 10-15 mins

Serves 2-3

Ingredients
2 tbsp cooking oil
2 cloves garlic, finely chopped
6-8 prawns
2 fish cake, sliced
150g bok choy or choy sum, sliced
1/3 carrot, cut into matchsticks
1/3 red chilli, sliced

For the noodles
1 pack (450g) thick kuey teow, strands loosened
1 tbsp cooking oil
1 tbsp dark soy sauce
1 tbsp light soy sauce

For the sauce
600ml boiling water
1 tbsp chicken stock concentrate
1 tbsp oyster sauce
1 1/2 tbsp cornstarch mixed with 3 tbsp water
2 eggs

1/2 tsp light soy sauce

A dash of white pepper

1. In a wok, heat oil and add dark soy sauce and light soy sauce. Then, add noodles and stir to coat well with sauce. Cook for a few mins until noodles are cooked through. Divide noodles on two to three plates (depending on how many servings you are making).

2. In the same wok, heat 1 tablespoon of oil over high heat. Add the prawns and cooked for 2-3 mins, until cooked through. Remove and set aside.

3. Beat eggs with 1/2 tsp of light soy sauce and a dash of white pepper.

4. In the same wok, heat 1 tablespoon of oil over high heat. Then, add the garlic and saute for 1 minute, until lightly browned. Then, add the water and chicken stock concentrate. Add fish cake, carrot, oyster sauce and bok choy. Return cooked prawns to wok. Then, add cornstarch slurry to thicken sauce. Finally, lower heat, and add the eggs and stir to form egg strands. Add red chilli.

5. Divide sauce between the plates and serve immediately. 

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Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z

Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z

Unveils Faster Delivery, Enhanced AI Chatbot, and Industry-Leading Customer Service

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

Shopee’s Customer Service Team Empowered to Problem Solve with Dashboards

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023 — these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

Shopee’s Customer Service Team Celebrates Record User Satisfaction Rates 

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.

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Recipe: Ma Yi Shang Shu 蚂蚁上树 (Ants Climbing a Tree)

𝐌𝐚 𝐘𝐢 𝐒𝐡𝐚𝐧𝐠 𝐒𝐡𝐮 蚂蚁上树 literally translated as “Ants Climbing a Tree”. Don’t worry, no ants were hurt in the making of this dish. It’s actually a classic Sichuan dish containing glass noodles which is supposed to resemble a tree, minced pork for the ants and spring onions for the leaves on a tree. Haha I don’t see the resemblance at all but hey it’s a delicious dish. 

It's slightly spicy from the doubanjiang (chilli bean sauce), the same sauce used to make mapo tofu. Very flavorful, and makes a quick lovely lunch/dinner meal.

Check out the step-by-step recipe video here

(click on this link to watch on YouTube):

This is brand of glass noodles brand that I use, very nice texture. Buy here: https://shope.ee/1ffRrsNG64

𝐌𝐚 𝐘𝐢 𝐒𝐡𝐚𝐧𝐠 𝐒𝐡𝐮 蚂蚁上树

Recipe by Baby Sumo

Preparation time: 5 mins

Cooking time: 10 mins

Serves 1

Ingredients
50g glass noodles (1 piece), soaked in hot water for 5 mins
60g minced pork
1/2 cup water
2 cloves garlic
1 tsp grated ginger

1 tbsp cooking oil

3 stalks spring onion, finely chopped

Seasoning
1 tsp doubanjiang (chilli bean sauce)
1 tsp light soy sauce
1/2 tsp dark soy sauce
1/2 tsp sugar
1/4 tsp chicken stock powder

For marinating the pork
1/2 tsp light soy sauce
1/2 tsp Shaoxing wine
White pepper

1.  Marinate pork for 5-10 mins.

2. In a pan or wok, heat oil over medium high heat. Add garlic and ginger, and saute for 2 mins, until lightly golden. Add pork and brown. Then, add seasoning and water, cook for a few mins until sauce has been absorbed into the noodles. Add spring onions and give it a quick stir. 

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Recipe: Thai-style Steamed Fish with Lime Juice & Garlic

If you love Thai-style 𝐒𝐭𝐞𝐚𝐦𝐞𝐝 𝐅𝐢𝐬𝐡 𝐰𝐢𝐭𝐡 𝐋𝐢𝐦𝐞 𝐉𝐮𝐢𝐜𝐞 & 𝐆𝐚𝐫𝐥𝐢𝐜 aka Pla Kapong Neung Manao ปลากะพงนึ่งมะนาว , you can try recreating it at home at a fraction of restaurant prices. The best fish to use for this dish would be siakap, also known as barramundi / Asian seabass which you can get easily in Malaysia. The sauce should be a balance of spicy, sweet and sour flavours 😋 Easy, delicious and appetising!

Also, I'm taking this opportunity to wish all my Muslim friends Happy Fasting and have a blessed Ramadan month.

Check out the full video here on YouTube:

𝐒𝐭𝐞𝐚𝐦𝐞𝐝 𝐅𝐢𝐬𝐡 𝐰𝐢𝐭𝐡 𝐋𝐢𝐦𝐞 𝐉𝐮𝐢𝐜𝐞 & 𝐆𝐚𝐫𝐥𝐢𝐜

Recipe by Baby Sumo

Preparation time: 10 minutes

Cooking time: 10 minutes

Serves 3-4

Ingredients
500g siakap fish (barramundi), cleaned and gutted
1 stalk lemongrass, bruised
6 stalks coriander, separate leaves and stalks

For the lime sauce
1/2 cup hot water
1 tsp chicken stock powder
2 tbsp brown or palm sugar
2 red cili padi
5 cloves garlic
3 tbsp lime juice
1 tbsp fish sauce

1. To make sauce, first pour boiling water into a measuring jug, then dissolve the chicken stock powder and sugar. Then, add rest of the ingredients and mix well. The sauce should be sour, slightly spicy and sweet - adjust seasoning to your liking, using more lime juice, cili padi or sugar.

2. Pat the fish dry with a kitchen towel. Score the fish three times on both sides. Stuff the cavity of the fish the lemongrass. Place fish on a heatproof plate. Steam on high heat for 10 minutes.

3 . Place coriander stalks on side of the fish. Pour sauce over the fish. Then, garnish with coriander and serve.

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Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. 

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families. 

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks. 

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you're at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.

Visit Raya Stail Kita microsite at https://shopee.com.my/m/raya-stail-kita and the Ramadan Bersama Shopee campaign microsite at https://shopee.com.my/m/ramadan-sale#SLM1 

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SHABU-YO Setia City Mall: Now with Unlimited Sushi!

SHABU-YO is an authentic all-you-can-eat shabu-shabu and sukiyaki restaurant originating from Japan. We recently visited the Setia City Mall outlet, which is spacious and comfortable, along with good and fast service. 

There are three courses to choose from; Australian Wagyu-Pork-Chicken, Beef-Pork-Chicken and Pork-Chicken. Prices start from RM43.90++ for 90-min dining time for lunch.  If you choose either one of the beef courses, you will also get to enjoy unlimited nigiri sushi (made-to-order); prices start from RM53.90++ for adults. Ordering is via tablet at the table; pretty straightforward and meats are usually delivered to your table within 2-3 minutes. You can also help yourself to as many servings of fresh vegetable, noodles, rice, fried items and dessert at the buffet spread. 

There are 7 types of soups to choose from; from their limited edition Golden soup (pumpkin flavour) to their signature sukiyaki, karamiso and Japanese amber soup. We tried the Yuzu soup, tomato soup, Chicken & pork soup and sukiyaki soup and they were all nice. You can also make your own dipping sauce at the sauce condiment station. 

We tried the Australian Wagyu course (RM93.90++ per adult) which comes with unlimited servings of Australian Wagyu karubi, beef chuck roll, beef karubi, pork collar, pork belly, chicken and tsukune. Our favourites are definitely the wagyu (nice marbling, tender) and pork belly.

Sushi choices include inari, tamago, salmon, salmon belly, aburi salmon, ebi, ika and unagi. We had multiple orders of the unagi and salmon, yummy!

For dessert, you can enjoy freshly made waffles (kids had fun making their own), or shaved ice or matcha/vanilla soft-serve ice cream. Drinks are also included in the price.

Check out our YouTube video of our experience here.

Check out our previous post on SHABU-YO Sunway Velocity.

Opening hours: 11am to 10pm daily.

Location: SHABU-YO, Lot LG-111,112 and 113, Setia City Mall, 7, Persiaran Setia Dagang, Bandar Setia Alam, Seksyen, U13 Shah Alam, 40170 Shah Alam, Selangor. (Parking rate: free first 3 hours on weekday, RM2 for first 3 hours on weekend)

Tel: 018-660 6268

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