Sunday, July 7, 2024

Shopee Discovers 93% of Malaysian Women Seek Inclusive Muslimah Fashion

Shopee Discovers 93% of Malaysian Women Seek Inclusive Muslimah Fashion
74% of Shopee Users Prioritise Clothing Accommodating Age, Size and Body Type


Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, is at the forefront of providing inclusive Muslimah fashion options for Malaysian women. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that a staggering 93% of respondents prioritise finding Muslimah and inclusive clothing options on the platform. This isn't just a preference – nearly all respondents (98%) expressed confidence in Shopee meeting their needs for this specific style. These findings solidify Shopee's position as the go-to destination for Muslimah fashion that caters to a wide range of styles and body types.

Nearly three-quarters (74%) of respondents identified inclusive clothing that accommodates age, size, and body type as their top priority. Additionally, 16% seek modest clothing suitable for all activities, highlighting the need for versatile pieces that fit seamlessly into their lifestyles. The remaining 10% expressed interest in sustainable materials and clothing designed for special needs, showcasing a well-rounded understanding of the evolving Muslimah fashion landscape.

“At Shopee, we recognize the deep desire among Malaysian women for Muslimah fashion that reflects their unique styles and empowers them to express themselves confidently. Our Gaya Lagi Lit Inclusive Fashion Study underscores this need, with 99% of our respondents emphasising the importance of finding options for diverse body sizes and styles. We're committed to empowering users with wider clothing ranges that celebrate all body types,” commented Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

The survey also revealed a strong sense of community and support for local Malaysian Muslimah fashion businesses. A remarkable 97% of respondents consider it very important to support local SMEs such as Ariana Exclusive, Desince, Garden Store, Hany Shop, Indah Pesona, Le’Fonse, Marvelry, Muslimin and Muslimah, and Syifa Exclusive, that prioritise inclusivity and diversity in their designs. This not only empowers local businesses but also strengthens the Malaysian fashion scene and economy.

Empowering Women Through Fashion: The #ShopeeHaul Gaya Lagi Lit Collection

Shopee's commitment to empowering Malaysian women through fashion extends beyond its core platform offerings. The recent launch of the 7.7 #ShopeeHaul Gaya Lagi Lit collection further exemplifies this dedication. This curated capsule wardrobe caters to a variety of styles and personalities, allowing women to express themselves confidently and dress for any occasion.

The collection features three distinct styles:

  • Warna Lit Lit: The look for a bold and daring woman with a unique sense of style. It features statement pieces and encourages creative colour combinations to showcase individuality.

  • Every Body Cantik: This look celebrates inclusivity and body positivity. It offers flattering silhouettes and versatile pieces that empower women of all shapes and sizes to feel beautiful and confident.

  • Girl Boss: This embodies the spirit of the modern Malaysian woman – strong, independent, and driven. It features stylish and comfortable pieces perfect for work or everyday wear.

Malaysian women also turn to Shopee Live when looking for outfit inspiration and styling tips. A significant 86% of respondents consistently engage with Muslimah and inclusive fashion sellers and content creators on Shopee Live, discovering new ways to style their favourite garments and express their unique personalities.

Shopee's study paints a clear picture: Malaysian women seek a diverse and inclusive Muslimah fashion landscape. Shopee is demonstrably leading the way in this regard, offering a platform that caters to a wide range of needs and styles, along with collections like #ShopeeHaul Gaya Lagi Lit that empowers women to embrace their individuality and confidence. With this in mind, Shopee enhances the Muslimah fashion experience with faster deliveries (On-Time Guarantee) and convenient pick-up points (Shopee self-collection). Shopee’s hassle-free return policy (15 Days Free Returns, No Questions Asked*) empowers confident exploration of diverse styles.

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: 

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Tuesday, June 25, 2024

Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative

 Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative
Shopee Mum's Club Empowers Mothers with Care Packages & Long-Term Support

Shopee Malaysia, in collaboration with the Ministry of Health (MOH), launched the Pek Kasih Mama CSR campaign today. This heartfelt initiative is dedicated to uplifting local communities through technology and providing essential support to mothers across Malaysia. The launch event, held at Dewan MPKS Puncak Alam, was graced by Minister of Health, YB Datuk Seri Dr. Dzulkefly Bin Ahmad who personally distributed 300 of the care packages to mothers and expectant mothers. A total of 1,000 care packages have been pledged for this initiative.

Each Pek Kasih Mama package is thoughtfully curated to include essential baby and maternal care items, such as MOH-certified diapers, baby wipes, bath products, towels, breastfeeding necessities, and skincare products suitable for pregnant and breastfeeding women. The remaining 700 care packages will also be distributed at various government events nationwide, including Program Madani Afiat.

The Pek Kasih Mama campaign signifies Shopee’s commitment to providing long-term support to mothers. Through this strategic partnership with the Ministry of Health, Shopee is helping increase access to affordable childcare and maternity essentials. At designated government events across the nation, QR codes will be strategically placed so mothers can seamlessly register for the Shopee Mum's Club, unlocking a myriad of benefits, such as members' exclusive vouchers and discounts, parenting content and deals, parenting tips and advice via Shopee Live sessions, as well as other features tailored to support them throughout their parenting journey.

At the heart of the Shopee Mum's Club lies a nurturing community that empowers mothers with expert-led education delivered through informative Shopee Live sessions and fosters a supportive environment where mothers can learn from one another's experiences. Shopee Live sessions have consistently provided valuable insights into various parenting topics through informative content from childcare professionals. These sessions have covered topics such as breastfeeding for working mothers, car seat safety standards, managing tantrums, color psychology for creating calming spaces, and choosing the right stroller. The Club will continue to host similar sessions through Shopee Live, featuring a diverse range of parenting themes allowing mothers to engage in open discussions and enrich their journey through parenthood together.

YB Datuk Seri Dr. Dzulkefly Bin Ahmad expressed his enthusiasm for the initiative, stating, "The Pek Kasih Mama (programme) is a strategic collaboration between Shopee and MOH that reflects our shared commitment to supporting our communities. Hopefully it will help with the cost of living. Shopee Mum’s Club is a community that offers mothers access to education by experts. Their ‘Shopee Live’ sessions, which feature specialists in infants and young children care, offer valuable tips on various parenting topics. The (live) sessions also facilitate discussions that allow mothers to share and learn from each other.”

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, Head of Marketing and Business Intelligence at Shopee Malaysia, emphasised the company's dedication to making a meaningful difference by unlocking the transformative power of technology. "At Shopee, we’re committed to making e-commerce accessible and beneficial for all Malaysians, including helping increase accessibility to essentials. Our partnership with the government, exemplified by initiatives like Pek Kasih Mama in collaboration with the Ministry of Health, enables us to directly impact communities, especially mothers and families. Through essential care packages and the valuable resources of the Shopee Mum's Club, we aim to deliver both immediate relief and long-term support to mothers across Malaysia.”

Since its establishment in 2019, the Shopee Mum's Club has emerged as an invaluable pillar of support for mothers across Malaysia. From the start, its commitment to nurturing mothers has been reflected in the continuous investments through price subsidies and vouchers for childcare essentials. Offering a complimentary membership with exclusive benefits, including a special RM30 voucher for new members and an exclusive RM20 voucher for existing users*, Shopee aims to provide significant savings and convenience to all mothers. Through collaborations with leading baby brands, Shopee ensures access to quality products at affordable prices, conveniently delivered straight to mothers’ doorstep.  Join the community at the Shopee Mum's Club and experience the support and savings tailored to your parenting journey. Visit

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Monday, June 10, 2024

Recipe: No-Wrap Hokkien Bak Chang 肉粽 (Glutinous Rice Dumpling)

Dragon Boat Festival is finally here, and during this festival, glutinous rice dumplings, also known as zongzi 粽子 or bak chang 肉粽 is a must-have. If wrapping these rice dumplings is not your forte, you would love this No-Wrap Hokkien Bak Chang recipe I am about to share. Not to mention how much quicker and time-saving this recipe is compared to the traditional wrapping method. 

In this No-Wrap Hokkien Bak Chang, you will still find all the usual suspects; the flavourful, sticky glutinous rice, gelatinous pork belly, creamy chestnuts, peanuts, Chinese mushrooms, salted egg yolk and Chinese sausage (lap cheong). A cake pan with a removable base is lined with bamboo leaves, then all the ingredients are layered in the pan and then steamed for 2 hours (3 - 4 hours if you prefer a softer consistency like your regular zongzi).

Wishing everyone a Happy Duanwu Jie!

You can buy all the dried ingredients here:
Italian dried chestnuts:
Bamboo leaves:
Dried shrimp:
Pearl glutinous rice:
White flower mushroom:
Chinese sausage:
Shandong peanuts:

Step-by-step instructions on how to make this easy No-Wrap Hokkien Bak Chang

𝐍𝐨-𝐖𝐫𝐚𝐩 𝐇𝐨𝐤𝐤𝐢𝐞𝐧 𝐁𝐚𝐤 𝐂𝐡𝐚𝐧𝐠
Recipe by Baby Sumo 
Preparation time: 1 hour
Cooking time: 3-4 hours
Recipe makes  2 No-wrap Bak chang (each one serves 6 pax) OR 1 no-wrap bak chang + 10 traditional wrapped ones

1kg pearl glutinous rice
24 bamboo leaves (150g)
12-14 Chinese mushrooms
60g peanuts
18-20 dried chestnuts
50g dried shrimp
50g shallots
2 Chinese sausage
1 tbsp dark soy sauce
4 tbsp cooking oil
4 salted egg yolks, cut into quarters

Pork belly:
400g pork belly, marinate with:
1 tbsp light soy sauce
1 tbsp Shaoxing wine
1tbsp  oyster sauce
1 tsp salt
1/2 tsp five spice powder
1/2 tsp white pepper
1 tsp sugar
1/2 tsp garlic powder

Rice seasoning:
2 tbsp dark soy sauce
1 tbsp oyster sauce
2 tbsp light soy sauce
1 tsp salt
1 tsp five spice powder
1/2 tsp white pepper

1 cup dried shrimp soaking water
2-3 cups mushroom soaking water

Day 1 (evening)
1. Soak bamboo leaves in cold water for at least 12 hrs. Rinse and clean each leaf before use.

2. Soak glutinous rice with 1 tsp salt and water overnight. Rinse 3-4 times, then drain.

3. Soak mushrooms overnight in 2-3 cups water. Remove stalks. Cut in half if too large. Reserve soaking water.

Day 2
1.Soak peanut, dried chestnut and dried shrimp for at least 4 hours.

2. Cut pork belly into 1.5cm pieces. Marinate with seasoning for at least 4 hours.

3. Heat 1tbsp oil in pan. Brown pork belly. Once browned, add 1/2 cup water and simmer for 20 mins. Add mushroom and another 1/2 cup water and simmer for further 20 mins. Add dark soy sauce. Stir well, remove and set aside.

4. Remove casing from Chinese sausage (lap cheong).Cut at an angle into 1/2 cm thick slices. Heat 1 tbsp oil in pan. Saute Chinese sausage for 3-4 mins until fragrant. Remove and set aside. 

5. Boil peanuts for 1 hour. Boil chestnuts for 20 mins.

6. Heat 3T oil in wok. Saute shallots until golden brown. Saute roughly chopped dried shrimp for 4-5 mins. Add rice, seasoning and 1 cup dried shrimp soaking water and 2 cup mushroom soaking water. Mix well and cook until liquid has been fully absorbed.

Assembling the No-Wrap Bak Chang:
1. Line a 20-cm cake pan with removable base with 5-6 bamboo leaves. Fill half the pan with rice and compact using the back of a spoon. Add filling (peanuts, chestnuts, Chinese sausage, pork belly, mushroom, salted egg yolk). Repeat and top with more rice, and filling.

2. Fold down the excess leaves, using it to cover the rice, then hold down using a small plate.

3. Steam over high heat for a minimum of 2 hours. If you want your rice to be softer like the traditional zongzi, then do not need to cover the top of the rice when steaming, and you can also steam for longer (3-4 hours).

4. Cool for 15 mins. Place cake pan on top of a tall glass, then slide down to remove the bak chang. Slice into 6-8 portions and enjoy! Any unfinished bak chang can be stored in the fridge for up to 5 days. To reheat the leftover bak chang, steam for 10 mins over high heat. 

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Sunday, April 28, 2024

Recipe: Stir Fried Snakehead Fish with Ginger & Spring Onion

Snakehead Fish, also known as 生鱼 (sang yu) in Chinese or ikan haruan / toman in Malay is such an underrated fish. I personally love it cos it has no fishy smell and the flesh is so tender. It’s nice in porridge, steamed or stir fried like you see here with ginger and spring onions. Such a nice and easy recipe, cooks in under 15 minutes.

I bought the frozen slices from the supermarket, a 500g pack will yield 350g snakehead fish slices after defrosting.

𝐒𝐭𝐢𝐫 𝐅𝐫𝐢𝐞𝐝 𝐒𝐧𝐚𝐤𝐞𝐡𝐞𝐚𝐝 𝐅𝐢𝐬𝐡 𝐒𝐥𝐢𝐜𝐞𝐬 𝐰𝐢𝐭𝐡 𝐆𝐢𝐧𝐠𝐞𝐫 & 𝐒𝐩𝐫𝐢𝐧𝐠 𝐎𝐧𝐢𝐨𝐧
Recipe by Baby Sumo
Preparation time: 10 mins
Cooking time: 10 mins
Serves 3

350g snakehead fish slices
4 slice old ginger
2 cloves garlic, finely chopped
2 tbsp cooking oil
1 tbsp grated ginger
1-2 tbsp Shaoxing wine
1 tsp chicken stock powder
A few dashes white pepper
20g spring onion, cut into 1” lengths

1. Heat oil in wok over medium heat. Add garlic, ginger slices and grated ginger and saute for 2-3 mins until lightly golden and fragrant.

2. Add fish slices and saute for 2-3 mins, then season with Shaoxing wine, chicken stock powder and white pepper. Cook until fish flesh has turned white and opaque. Then, add spring onions and cook for a further minute. Serve with rice.

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Thursday, April 25, 2024

Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

Kerepek Seller Achieves 80% Sales Uplift with Shopee Live
Kerepek Azharfood Demonstrates the Power of Real-Time Engagement and Community Building

Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation.

Kerepek Azharfood Redefined Engagement with Captivating Shopee Live Content

Kerepek Azharfood saw the limitations of a brick-and-mortar store and actively turned to live streaming. This strategic shift allowed them to expand their reach and connect with a wider audience through engaging online experiences. Mohamad Syahme Bin Azhar, Marketing Manager of Kerepek Azharfood explained, "We embraced live streaming and turned it into a powerful tool for customer engagement. We offered viewers a captivating behind-the-scenes look at our operations, showcasing the meticulous care poured into every product, from kerepek-making to packing." This transparency instilled confidence in their brand's dedication to quality. 

Kerepek Azharfood redefined online engagement by prioritising uninterrupted, always-on live streams. The Kerepek Azharfood team hasn’t taken a single day off from Shopee Live, streaming every day since they joined. Some sessions even extend to a remarkable eight hours, fostering deeper connections within their community. During their recent Ramadan live streams in March 2024, they captivated a record-breaking audience of 43,000 viewers, translating into a sales surge exceeding 600 orders from one Shopee Live session alone. This represents a remarkable 6 times order uplift compared to their non-peak season livestreams, solidifying the effectiveness of their approach.

Built Loyal Following Through Quality and Customer Focus

Kerepek Azharfood's commitment to quality resonated with customers online, building a loyal following. They prioritised customer feedback through recipe refinement and taste tests by sending out food samples to their customer whenever there’s a request. Their innovative packaging solutions ensured their delicate kerepek arrived fresh, with a transparent full-refund policy for broken kerepek deliveries. Recognising diverse customer needs, they offered a variety of kerepek sizes, from single-serve packs to party-ready options, strengthening their position as a leading Shopee Live seller. Kerepok Tortilla Nachos 1KG, their best selling product since 2018, has over 43,800 packets sold and a solid 4.9-star product rating from over 19,600 happy customers. Another best-seller, Kacang Gajus, averaging 1,900 packets sold monthly since launch, translated to a total of 9,100 satisfied customers. 

Kerepek Azharfood's dedication to quality and genuine customer interaction fueled a powerful word-of-mouth effect from their satisfied customers to their networks. Syahme mentioned, "We've always believed in using only the finest ingredients and maintaining the authenticity of traditional recipes. But it's the connections we build with our customers that truly sets us apart. We are so thankful that our customers share feedback and reviews for our products. With our community, we have managed to achieve over 270,000 positive ratings for our kerepek products!" This organic praise from happy customers played a significant role in building Kerepek Azharfood's loyal following. 

Kerepek Azharfood's success story exemplified how a traditional business can thrive in the digital age with foresight, customer focus, and a willingness to adapt.  Syahme encouraged other sellers, stating, "Don't wait for the ideal moment to start Shopee Live. Shopee is here to support you every step of the way." He added, "Shopee's user-friendly platform makes live streaming incredibly easy – with just one product listing, you can be live streaming directly in the app. No complex setup required!"  Syahme further highlighted that beyond its ease of use, Shopee Live offers a range of interactive features to keep viewers engaged, including polls, lucky draws, live-exclusive vouchers and coins.  These elements, combined with real-time comment sections and livestream reminders, ensured a dynamic and interactive shopping experience for both sellers and viewers.

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Thursday, April 18, 2024

Recipe: Ayam Masak Merah

𝐀𝐲𝐚𝐦 𝐌𝐚𝐬𝐚𝐤 𝐌𝐞𝐫𝐚𝐡, translated as red cooked chicken, is a Malay dish whereby chicken is cooked with chilli paste (cili giling) and tomato puree. I usually make it with chicken fillet or chicken breast cos they cook quicker (and that's the cut my family likes eating). You can serve it with Nasi tomato and acar jelatah.. super yum!

Check out this YouTube video for step-by-step instructions on cooking ayam masak merah:

𝐀𝐲𝐚𝐦 𝐌𝐚𝐬𝐚𝐤 𝐌𝐞𝐫𝐚𝐡
Recipe by Baby Sumo
Preparation time: 10 mins
Cooking time: 30 mins
Serves 4

400g chicken fillet or breast, cut into large chunks
1/2 tsp turmeric powder
1/4 tsp salt
2 tbsp cooking oil
2 tbsp cili giling
1 tsp chicken stock powder
1 tbsp sugar
1/2 cup Cirio finely chopped tomatoes / tomato puree
1/2 yellow onion
1 tomato, cut into 8
1/4 cup frozen peas
1 cinnamon stick
1 star anise
2 cardamom pods

To blend
3 cloves garlic
2 shallots
1/2 yellow onion
2 tbsp water

1. Marinate chicken with turmeric and salt for 10 minutes.

2. Place ingredients to blend in a blender or mini food chopper and blend until you get a fine paste. 

3. In a wok, heat oil. Add chicken and cook for 4-5 mins, until no longer pink and evenly browned on all sides. Remove and set aside.

4. Add cinnamon stick, star anise and cardamom pods and saute for 2 mins until fragrant. Add blended ingredients from (2) and saute for 4-5 mins. Add cili giling and saute for further 2-3 mins.

5. Add tomato puree / finely chopped tomatoes and season with sugar and chicken stock powder. Return cooked chicken back to wok and add onions, tomato and frozen peas. Cook for another 8-10 mins, until sauce has thickened. Serve with nasi tomato or nasi minyak, along with acar jelatah.

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Wednesday, April 17, 2024

Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

  Bayu Somerset Fosters Baju Kurung Love Through Shopee Live
Beyond Raya: Bayu Somerset Redefines Traditional Clothing for Everyday Style

Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season.

While maintaining their five physical stores, Bayu Somerset has become a rising star in the e-commerce world. Now entering their third year online, they've embraced the challenges and constant learning that come with the digital landscape. Driven by the need to adapt, Emir, highlighting their tech-driven approach, emphasises their focus on keeping up with current trends like livestreaming and affiliate marketing.

"Transitioning to e-commerce required a lot of learning and adaptation, especially keeping up with current trends," says Emir. "It demanded significant resources, but the potential benefits for the company and brand were undeniable. Shopee was definitely critical in helping us navigate the challenges of going online. They not only helped entice customers to buy but also exposed our brand to a wider audience. Brand exposure is vital in the e-commerce world, and the stability of the Shopee platform is something I truly value."

Bayu Somerset takes a dynamic approach to Shopee Live, broadcasting eight hours a day, two hours per session, regardless of the season. This strategy ensures consistent customer engagement that transcends seasonal peaks like Raya. While acknowledging the tenfold sales increase during Raya, Bayu Somerset prioritises sustainability over seasonal reliance. Aligned with their ethos of promoting baju kurung for everyday wear, Bayu Somerset introduces at least two new collections monthly, with sizes available up to 5XL to ensure inclusivity.

During their Shopee Live sessions, hosts passionately discuss the wearability of the garments, highlighting the breathable cotton fabric perfect for Malaysia's climate. With affordability in mind, they offer pieces as low as RM79, without compromising quality. During Ramadan month, the hosts also showcase the Raya collection, which consists of eight diverse collections featuring six to ten patterns each, including kidswear and menswear. These designs boast inspirations from Malaysian culture alongside fun cultural fusions like Moroccan, Mexican, and African influences. Additionally, a recent collaboration with local illustrator Arina Azhar brings a whimsical vibe to their offerings, adding an exciting twist to their collections.

Customer reviews and Shopee Live comment sections overflow with enthusiasm for Bayu Somerset's baju kurung. One satisfied customer exclaims, "I wore my Bayu Somerset baju kurung while gardening! It's so versatile, I love it!" Another shares, "I often wear mine to the supermarket and for cafe hopping. The fabric is light but durable, perfect for daily wear." These live sessions go beyond product showcases; they foster a community around comfortable and versatile fashion.

Bayu Somerset actively engages with customers through Shopee's features like Shopee Coins and vouchers, enriching the shopping journey. Offering discounts and rewards incentivizes repeat purchases and builds customer loyalty. Furthermore, their participation in Shopee's Raya campaign including the livestreamed #ShopeeRaiLokal Raya Stail Kita fashion show watched by over 70,000 Malaysians, leverages the platform's extensive reach during festive seasons to showcase their latest collections and offer special promotions. By strategically utilising Shopee's features and campaigns, Bayu Somerset amplifies brand visibility and elevates the customer experience.

Additionally, Diana elaborates on the brand's success with the Shopee Affiliate program: "We've seen a significant impact from affiliates who actively promote Bayu Somerset on social media platforms, particularly the X app. These affiliates play a crucial role in enhancing our brand credibility through their testimonials, shared experiences, and endorsements, ultimately driving sales conversion." By leveraging the Shopee Affiliate program, Bayu Somerset effectively spreads the message about their brand values, affordable pricing, and unique designs, expanding their reach and market impact.

Bayu Somerset isn't resting on its laurels. Fueled by their entrepreneurial spirit, Diana and Emir offer a roadmap for aspiring e-commerce sellers: "Maximise Shopee's features like Live sessions and the Affiliate Program to amplify brand exposure," Diana suggests. "Adapt winning strategies from other platforms to Shopee Live and see what resonates with your audience." Emir emphasises the importance of continuous adaptation: "Staying updated with current trends and adapting to the ever-changing e-commerce landscape is crucial for relevance and competitiveness. Continuously evolve your strategies to stay ahead of the curve."

In just three years, Bayu Somerset has become a cornerstone of the local economy and community, employing 60 full-time staff and 30 part-time staff, with 95% of them being women. The brand has sold over 8,500 pieces on Shopee, with the Merdu Kebarung in Cream color emerging as the bestseller. With almost 30k followers on Shopee and a stellar 4.9-star rating, the brand continues to thrive and resonate with its growing customer base.

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Friday, April 5, 2024

Recipe: Fried Beancurd Roll (Dim Sum)

These 𝐅𝐫𝐢𝐞𝐝 𝐁𝐞𝐚𝐧𝐜𝐮𝐫𝐝 𝐑𝐨𝐥𝐥𝐬 are something we always order at the dim sum restaurant. Tried my hand at making them at home last weekend in the air fryer and they turned out amazing! The filling is a mix of store bought fish paste, chopped prawns and chives. If you don’t have an air fryer, you can shallow fry them in oil (180°C) for a few mins until golden.

Watch the step-by-step instruction video here:

You can buy the beancurd sheet here:

𝐅𝐫𝐢𝐞𝐝 𝐁𝐞𝐚𝐧𝐜𝐮𝐫𝐝 𝐑𝐨𝐥𝐥𝐬
Recipe by Baby Sumo
Preparation time: 20-30 mins
Cooking time: 20 mins
Makes 7-8

18g beancurd sheet, cut into 15x15cm sheets (7-8 pcs)
Cooking spray

For the filling
200g premium fish paste
10g chives
4 peeled prawns

For the glue
1 tbsp cornstarch
1 tbsp water

For the mayo dipping sauce
1 tbsp mayonnaise
1 tbsp evaporated creamer
1 tsp honey

1. In a bowl, mix the ingredients for the filling. Then, slap the ingredients into the bowl for about 5 mins, until the filling is sticky and bouncy.

2. Make the glue by mixing the ingredients together. Set aside.

3. Place one beancurd sheet on a flat surface. Using a damp cloth, wipe the beancurd sheet on both sides (wipe at least 2-3 times to remove excess salt. Wiping it will also make it more pliable). Place about one tablespoonful of filling onto the sheet, about 1 cm from the sides and 2cm from bottom. Fold the bottom upwards. Using your fingers, apply glue around the edges and then fold to form a parcel. (watch video here to learn how to fold the rolls). Repeat for other sheets until filling is used up.

4. Spray air fryer with some cooking spray. Place beancurd rolls in a single layer in air fryer, then spray again with more cooking spray. Cook in air fryer at 180°C for 20 mins until beancurd is crispy.

5. Meanwhile, place all ingredients for dipping sauce in a bowl and mix well.

6. Serve the beancurd rolls hot with the mayo dipping sauce. We usually cut each roll into half with scissors.

Tip: Make sure to wipe the beancurd sheets a few times to remove excess salt from the sheets, otherwise it will be very salty.

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Male Entrepreneur Builds Beauty Empire on Shopee Live

Male Entrepreneur Builds Beauty Empire on Shopee Live
Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.

"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."

He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."

Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.

Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.

Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.

In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.

During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.

"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.

Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.

MIkaseries’s Baju Melayu Indra paired with Sampin Indra showcased during #ShopeeRaiLokal Raya Stail Kita fashion show

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Thursday, March 28, 2024

Recipe: Kuey Teow Ladna

𝐊𝐮𝐞𝐲 𝐓𝐞𝐨𝐰 𝐋𝐚𝐝𝐧𝐚 is the Thai equivalent of Cantonese wat tan hor. Ladna in Thai language means “pour on the face” which means the noodles are first cooked then egg gravy is poured on top.

This noodle dish is made using thick kuey teow noodles along with your choice of prawns, squid, chicken and fish cake. The main difference I could see with Cantonese wat tan hor is that kuey teow Ladna usually has carrots and chilli. Do enlighten me if there are any other ingredients I have missed.

Check out the step-by-step video instructions on YouTube:

𝐊𝐮𝐞𝐲 𝐓𝐞𝐨𝐰 𝐋𝐚𝐝𝐧𝐚
Recipe by Baby Sumo
Preparation time: 10 mins
Cooking time: 10-15 mins
Serves 2-3

2 tbsp cooking oil
2 cloves garlic, finely chopped
6-8 prawns
2 fish cake, sliced
150g bok choy or choy sum, sliced
1/3 carrot, cut into matchsticks
1/3 red chilli, sliced

For the noodles
1 pack (450g) thick kuey teow, strands loosened
1 tbsp cooking oil
1 tbsp dark soy sauce
1 tbsp light soy sauce

For the sauce
600ml boiling water
1 tbsp chicken stock concentrate
1 tbsp oyster sauce
1 1/2 tbsp cornstarch mixed with 3 tbsp water
2 eggs
1/2 tsp light soy sauce
A dash of white pepper

1. In a wok, heat oil and add dark soy sauce and light soy sauce. Then, add noodles and stir to coat well with sauce. Cook for a few mins until noodles are cooked through. Divide noodles on two to three plates (depending on how many servings you are making).

2. In the same wok, heat 1 tablespoon of oil over high heat. Add the prawns and cooked for 2-3 mins, until cooked through. Remove and set aside.

3. Beat eggs with 1/2 tsp of light soy sauce and a dash of white pepper.

4. In the same wok, heat 1 tablespoon of oil over high heat. Then, add the garlic and saute for 1 minute, until lightly browned. Then, add the water and chicken stock concentrate. Add fish cake, carrot, oyster sauce and bok choy. Return cooked prawns to wok. Then, add cornstarch slurry to thicken sauce. Finally, lower heat, and add the eggs and stir to form egg strands. Add red chilli.

5. Divide sauce between the plates and serve immediately. 

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Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z

Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z
Unveils Faster Delivery, Enhanced AI Chatbot, and Industry-Leading Customer Service

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

Shopee’s Customer Service Team Empowered to Problem Solve with Dashboards

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023 these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

Shopee’s Customer Service Team Celebrates Record User Satisfaction Rates 

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.

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