Wednesday, April 17, 2024

Bayu Somerset Fosters Baju Kurung Love Through Shopee Live

  Bayu Somerset Fosters Baju Kurung Love Through Shopee Live
Beyond Raya: Bayu Somerset Redefines Traditional Clothing for Everyday Style

Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season.

While maintaining their five physical stores, Bayu Somerset has become a rising star in the e-commerce world. Now entering their third year online, they've embraced the challenges and constant learning that come with the digital landscape. Driven by the need to adapt, Emir, highlighting their tech-driven approach, emphasises their focus on keeping up with current trends like livestreaming and affiliate marketing.

"Transitioning to e-commerce required a lot of learning and adaptation, especially keeping up with current trends," says Emir. "It demanded significant resources, but the potential benefits for the company and brand were undeniable. Shopee was definitely critical in helping us navigate the challenges of going online. They not only helped entice customers to buy but also exposed our brand to a wider audience. Brand exposure is vital in the e-commerce world, and the stability of the Shopee platform is something I truly value."

Bayu Somerset takes a dynamic approach to Shopee Live, broadcasting eight hours a day, two hours per session, regardless of the season. This strategy ensures consistent customer engagement that transcends seasonal peaks like Raya. While acknowledging the tenfold sales increase during Raya, Bayu Somerset prioritises sustainability over seasonal reliance. Aligned with their ethos of promoting baju kurung for everyday wear, Bayu Somerset introduces at least two new collections monthly, with sizes available up to 5XL to ensure inclusivity.

During their Shopee Live sessions, hosts passionately discuss the wearability of the garments, highlighting the breathable cotton fabric perfect for Malaysia's climate. With affordability in mind, they offer pieces as low as RM79, without compromising quality. During Ramadan month, the hosts also showcase the Raya collection, which consists of eight diverse collections featuring six to ten patterns each, including kidswear and menswear. These designs boast inspirations from Malaysian culture alongside fun cultural fusions like Moroccan, Mexican, and African influences. Additionally, a recent collaboration with local illustrator Arina Azhar brings a whimsical vibe to their offerings, adding an exciting twist to their collections.

Customer reviews and Shopee Live comment sections overflow with enthusiasm for Bayu Somerset's baju kurung. One satisfied customer exclaims, "I wore my Bayu Somerset baju kurung while gardening! It's so versatile, I love it!" Another shares, "I often wear mine to the supermarket and for cafe hopping. The fabric is light but durable, perfect for daily wear." These live sessions go beyond product showcases; they foster a community around comfortable and versatile fashion.

Bayu Somerset actively engages with customers through Shopee's features like Shopee Coins and vouchers, enriching the shopping journey. Offering discounts and rewards incentivizes repeat purchases and builds customer loyalty. Furthermore, their participation in Shopee's Raya campaign including the livestreamed #ShopeeRaiLokal Raya Stail Kita fashion show watched by over 70,000 Malaysians, leverages the platform's extensive reach during festive seasons to showcase their latest collections and offer special promotions. By strategically utilising Shopee's features and campaigns, Bayu Somerset amplifies brand visibility and elevates the customer experience.

Additionally, Diana elaborates on the brand's success with the Shopee Affiliate program: "We've seen a significant impact from affiliates who actively promote Bayu Somerset on social media platforms, particularly the X app. These affiliates play a crucial role in enhancing our brand credibility through their testimonials, shared experiences, and endorsements, ultimately driving sales conversion." By leveraging the Shopee Affiliate program, Bayu Somerset effectively spreads the message about their brand values, affordable pricing, and unique designs, expanding their reach and market impact.

Bayu Somerset isn't resting on its laurels. Fueled by their entrepreneurial spirit, Diana and Emir offer a roadmap for aspiring e-commerce sellers: "Maximise Shopee's features like Live sessions and the Affiliate Program to amplify brand exposure," Diana suggests. "Adapt winning strategies from other platforms to Shopee Live and see what resonates with your audience." Emir emphasises the importance of continuous adaptation: "Staying updated with current trends and adapting to the ever-changing e-commerce landscape is crucial for relevance and competitiveness. Continuously evolve your strategies to stay ahead of the curve."

In just three years, Bayu Somerset has become a cornerstone of the local economy and community, employing 60 full-time staff and 30 part-time staff, with 95% of them being women. The brand has sold over 8,500 pieces on Shopee, with the Merdu Kebarung in Cream color emerging as the bestseller. With almost 30k followers on Shopee and a stellar 4.9-star rating, the brand continues to thrive and resonate with its growing customer base.

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Friday, April 5, 2024

Recipe: Fried Beancurd Roll (Dim Sum)

These ๐…๐ซ๐ข๐ž๐ ๐๐ž๐š๐ง๐œ๐ฎ๐ซ๐ ๐‘๐จ๐ฅ๐ฅ๐ฌ are something we always order at the dim sum restaurant. Tried my hand at making them at home last weekend in the air fryer and they turned out amazing! The filling is a mix of store bought fish paste, chopped prawns and chives. If you don’t have an air fryer, you can shallow fry them in oil (180°C) for a few mins until golden.

Watch the step-by-step instruction video here:

You can buy the beancurd sheet here:

๐…๐ซ๐ข๐ž๐ ๐๐ž๐š๐ง๐œ๐ฎ๐ซ๐ ๐‘๐จ๐ฅ๐ฅ๐ฌ
Recipe by Baby Sumo
Preparation time: 20-30 mins
Cooking time: 20 mins
Makes 7-8

18g beancurd sheet, cut into 15x15cm sheets (7-8 pcs)
Cooking spray

For the filling
200g premium fish paste
10g chives
4 peeled prawns

For the glue
1 tbsp cornstarch
1 tbsp water

For the mayo dipping sauce
1 tbsp mayonnaise
1 tbsp evaporated creamer
1 tsp honey

1. In a bowl, mix the ingredients for the filling. Then, slap the ingredients into the bowl for about 5 mins, until the filling is sticky and bouncy.

2. Make the glue by mixing the ingredients together. Set aside.

3. Place one beancurd sheet on a flat surface. Using a damp cloth, wipe the beancurd sheet on both sides (wipe at least 2-3 times to remove excess salt. Wiping it will also make it more pliable). Place about one tablespoonful of filling onto the sheet, about 1 cm from the sides and 2cm from bottom. Fold the bottom upwards. Using your fingers, apply glue around the edges and then fold to form a parcel. (watch video here to learn how to fold the rolls). Repeat for other sheets until filling is used up.

4. Spray air fryer with some cooking spray. Place beancurd rolls in a single layer in air fryer, then spray again with more cooking spray. Cook in air fryer at 180°C for 20 mins until beancurd is crispy.

5. Meanwhile, place all ingredients for dipping sauce in a bowl and mix well.

6. Serve the beancurd rolls hot with the mayo dipping sauce. We usually cut each roll into half with scissors.

Tip: Make sure to wipe the beancurd sheets a few times to remove excess salt from the sheets, otherwise it will be very salty.

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Male Entrepreneur Builds Beauty Empire on Shopee Live

Male Entrepreneur Builds Beauty Empire on Shopee Live
Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.

"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."

He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."

Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.

Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.

Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.

In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.

During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.

"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.

Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.

MIkaseries’s Baju Melayu Indra paired with Sampin Indra showcased during #ShopeeRaiLokal Raya Stail Kita fashion show

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Thursday, March 28, 2024

Recipe: Kuey Teow Ladna

๐Š๐ฎ๐ž๐ฒ ๐“๐ž๐จ๐ฐ ๐‹๐š๐๐ง๐š is the Thai equivalent of Cantonese wat tan hor. Ladna in Thai language means “pour on the face” which means the noodles are first cooked then egg gravy is poured on top.

This noodle dish is made using thick kuey teow noodles along with your choice of prawns, squid, chicken and fish cake. The main difference I could see with Cantonese wat tan hor is that kuey teow Ladna usually has carrots and chilli. Do enlighten me if there are any other ingredients I have missed.

Check out the step-by-step video instructions on YouTube:

๐Š๐ฎ๐ž๐ฒ ๐“๐ž๐จ๐ฐ ๐‹๐š๐๐ง๐š
Recipe by Baby Sumo
Preparation time: 10 mins
Cooking time: 10-15 mins
Serves 2-3

2 tbsp cooking oil
2 cloves garlic, finely chopped
6-8 prawns
2 fish cake, sliced
150g bok choy or choy sum, sliced
1/3 carrot, cut into matchsticks
1/3 red chilli, sliced

For the noodles
1 pack (450g) thick kuey teow, strands loosened
1 tbsp cooking oil
1 tbsp dark soy sauce
1 tbsp light soy sauce

For the sauce
600ml boiling water
1 tbsp chicken stock concentrate
1 tbsp oyster sauce
1 1/2 tbsp cornstarch mixed with 3 tbsp water
2 eggs
1/2 tsp light soy sauce
A dash of white pepper

1. In a wok, heat oil and add dark soy sauce and light soy sauce. Then, add noodles and stir to coat well with sauce. Cook for a few mins until noodles are cooked through. Divide noodles on two to three plates (depending on how many servings you are making).

2. In the same wok, heat 1 tablespoon of oil over high heat. Add the prawns and cooked for 2-3 mins, until cooked through. Remove and set aside.

3. Beat eggs with 1/2 tsp of light soy sauce and a dash of white pepper.

4. In the same wok, heat 1 tablespoon of oil over high heat. Then, add the garlic and saute for 1 minute, until lightly browned. Then, add the water and chicken stock concentrate. Add fish cake, carrot, oyster sauce and bok choy. Return cooked prawns to wok. Then, add cornstarch slurry to thicken sauce. Finally, lower heat, and add the eggs and stir to form egg strands. Add red chilli.

5. Divide sauce between the plates and serve immediately. 

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Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z

Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z
Unveils Faster Delivery, Enhanced AI Chatbot, and Industry-Leading Customer Service

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*.

Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection.

Shopee’s Customer Service Team Empowered to Problem Solve with Dashboards

Malaysian users shopping or selling on the app contacted Shopee’s customer service team 9.5 million times with questions in 2023 these cases were resolved within 30 seconds 98% of the time with success — and with 80% customer service satisfaction rate, the highest across industries.

The first point of contact for most Malaysians has typically been with Shopee’s proprietary AI chatbot, affectionately named Sophie (after the company’s mascot). Sophie’s neuro-linguistic programming was enhanced to help users along the way by recognising relevant intents, anticipating queries based on users’ live interactions, and providing more granular solutions based on a localised management playbook. In 2023, Sophie’s successful closure rate doubled, such that it resolved 80% of cases satisfactorily from 18 million chats handled before routing them to live customer service agents.

On this front, Shopee optimised the number of customer service agents available, and boosted their processes, training, and incentives so that even with the volume of questions throughout peak e-commerce shopping periods, end-to-end resolutions across cases of various complexities took less than a day to resolve and abandonment rate (dropped calls) were nearly zero at the end of 2023.

In fact, Shopee’s customer service agents received one of the best in market monthly incentives for good performance. They were also equipped with SOP Assistant Tool that empowered front line agents to solve more cases based on internal information and turned them into decision making experts using first-party CRM data across the platform.

Shopee’s Customer Service Team Celebrates Record User Satisfaction Rates 

Shopee’s customer service team often receives personalised feedback such as, “Very fast response from the team. Thanks a lot. I preferred using Shopee [over competitor], due to its simpler refund process. Thanks Shopee ❤️” and “I appreciate your hard work! Customer service strives for prompt and efficient response. Thank you for acknowledging my concerns.”

“Users should use the Shopee Guarantee period wisely to track the status of their shipments and then check whether the products delivered meet their requirements. If users cannot use Seller Chat to resolve any issues with sellers directly, they should contact Shopee’s customer service agents directly. Shoppers can also report products using the Menu for seller features tab in the right corner of any product listing in order to help keep the community safe, as Shopee holds all sellers to high standards of responsible selling,’ explained Sern-Li Lim, Head of Operations at Shopee Malaysia.

In 2024, Shopee continues to enhance the capabilities of its logistics ecosystem to support faster shipping to buyers. Shopee’s logistics partner SPX has expanded warehouse facilities and will operate seven days a week. Shopee is also working closely with brands, sellers, and partners to aim for 95% of orders to be shipped out in the same day.

Moreover, Shopee has spearheaded a comprehensive and fuss-free returns policy to give millions of Malaysians confidence when looking to check out their desired products, including high-value goods, that they cannot touch or feel when shopping online. First, by enhancing the Return Refunds process so that it is much easier and shorter, completing in only two and a half days (compared to the retail industry sector benchmark of seven days), with two times more drop-off points and doorstep pick-up option. Second, by expanding its Change of Mind free returns, no questions asked policy from 19 March 2024 for more products and items, providing additional flexibility throughout the shopping journey during the 15-day Shopee Guarantee period.

A #ShopSafeWithShopee survey of 1,000 Malaysian shoppers aged 18 and above found that nine out of ten utilise platform features like Shopee Live demos, seller chat, Shopee Mall's Authentic Deals circle, and Shopee Guarantee to ensure safe online shopping transactions**.

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Saturday, March 23, 2024

Recipe: Ma Yi Shang Shu ่š‚่šไธŠๆ ‘ (Ants Climbing a Tree)

๐Œ๐š ๐˜๐ข ๐’๐ก๐š๐ง๐  ๐’๐ก๐ฎ ่š‚่šไธŠๆ ‘ literally translated as “Ants Climbing a Tree”. Don’t worry, no ants were hurt in the making of this dish. It’s actually a classic Sichuan dish containing glass noodles which is supposed to resemble a tree, minced pork for the ants and spring onions for the leaves on a tree. Haha I don’t see the resemblance at all but hey it’s a delicious dish. 

It's slightly spicy from the doubanjiang (chilli bean sauce), the same sauce used to make mapo tofu. Very flavorful, and makes a quick lovely lunch/dinner meal.

Check out the step-by-step recipe video here
(click on this link to watch on YouTube):

This is brand of glass noodles brand that I use, very nice texture. Buy here:

๐Œ๐š ๐˜๐ข ๐’๐ก๐š๐ง๐  ๐’๐ก๐ฎ ่š‚่šไธŠๆ ‘
Recipe by Baby Sumo
Preparation time: 5 mins
Cooking time: 10 mins
Serves 1

50g glass noodles (1 piece), soaked in hot water for 5 mins
60g minced pork
1/2 cup water
2 cloves garlic
1 tsp grated ginger
1 tbsp cooking oil
3 stalks spring onion, finely chopped

1 tsp doubanjiang (chilli bean sauce)
1 tsp light soy sauce
1/2 tsp dark soy sauce
1/2 tsp sugar
1/4 tsp chicken stock powder

For marinating the pork
1/2 tsp light soy sauce
1/2 tsp Shaoxing wine
White pepper

1.  Marinate pork for 5-10 mins.

2. In a pan or wok, heat oil over medium high heat. Add garlic and ginger, and saute for 2 mins, until lightly golden. Add pork and brown. Then, add seasoning and water, cook for a few mins until sauce has been absorbed into the noodles. Add spring onions and give it a quick stir. 

Ma Yi Shang Shu

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Monday, March 11, 2024

Recipe: Thai-style Steamed Fish with Lime Juice & Garlic

If you love Thai-style ๐’๐ญ๐ž๐š๐ฆ๐ž๐ ๐…๐ข๐ฌ๐ก ๐ฐ๐ข๐ญ๐ก ๐‹๐ข๐ฆ๐ž ๐‰๐ฎ๐ข๐œ๐ž & ๐†๐š๐ซ๐ฅ๐ข๐œ aka Pla Kapong Neung Manao เธ›เธฅเธฒเธเธฐเธžเธ‡เธ™ึ่เธ‡เธกเธฐเธ™เธฒเธง , you can try recreating it at home at a fraction of restaurant prices. The best fish to use for this dish would be siakap, also known as barramundi / Asian seabass which you can get easily in Malaysia. The sauce should be a balance of spicy, sweet and sour flavours ๐Ÿ˜‹ Easy, delicious and appetising!

Also, I'm taking this opportunity to wish all my Muslim friends Happy Fasting and have a blessed Ramadan month.

Check out the full video here on YouTube:

๐’๐ญ๐ž๐š๐ฆ๐ž๐ ๐…๐ข๐ฌ๐ก ๐ฐ๐ข๐ญ๐ก ๐‹๐ข๐ฆ๐ž ๐‰๐ฎ๐ข๐œ๐ž & ๐†๐š๐ซ๐ฅ๐ข๐œ
Recipe by Baby Sumo
Preparation time: 10 minutes
Cooking time: 10 minutes
Serves 3-4

500g siakap fish (barramundi), cleaned and gutted
1 stalk lemongrass, bruised
6 stalks coriander, separate leaves and stalks

For the lime sauce
1/2 cup hot water
1 tsp chicken stock powder
2 tbsp brown or palm sugar
2 red cili padi
5 cloves garlic
3 tbsp lime juice
1 tbsp fish sauce

1. To make sauce, first pour boiling water into a measuring jug, then dissolve the chicken stock powder and sugar. Then, add rest of the ingredients and mix well. The sauce should be sour, slightly spicy and sweet - adjust seasoning to your liking, using more lime juice, cili padi or sugar.

2. Pat the fish dry with a kitchen towel. Score the fish three times on both sides. Stuff the cavity of the fish the lemongrass. Place fish on a heatproof plate. Steam on high heat for 10 minutes.

3 . Place coriander stalks on side of the fish. Pour sauce over the fish. Then, garnish with coriander and serve.

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Sunday, March 10, 2024

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. 

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families. 

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks. 

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you're at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.

Visit Raya Stail Kita microsite at and the Ramadan Bersama Shopee campaign microsite at 

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Friday, February 23, 2024

SHABU-YO Setia City Mall: Now with Unlimited Sushi!

SHABU-YO is an authentic all-you-can-eat shabu-shabu and sukiyaki restaurant originating from Japan. We recently visited the Setia City Mall outlet, which is spacious and comfortable, along with good and fast service. 

SHABU-YO Setia City Mall

There are three courses to choose from; Australian Wagyu-Pork-Chicken, Beef-Pork-Chicken and Pork-Chicken. Prices start from RM43.90++ for 90-min dining time for lunch.  If you choose either one of the beef courses, you will also get to enjoy unlimited nigiri sushi (made-to-order); prices start from RM53.90++ for adults. Ordering is via tablet at the table; pretty straightforward and meats are usually delivered to your table within 2-3 minutes. You can also help yourself to as many servings of fresh vegetable, noodles, rice, fried items and dessert at the buffet spread. 

SHABU-YO Setia City Mall

SHABU-YO Setia City Mall

SHABU-YO Setia City Mall wagyu

SHABU-YO Setia City Mall

There are 7 types of soups to choose from; from their limited edition Golden soup (pumpkin flavour) to their signature sukiyaki, karamiso and Japanese amber soup. We tried the Yuzu soup, tomato soup, Chicken & pork soup and sukiyaki soup and they were all nice. You can also make your own dipping sauce at the sauce condiment station. 

We tried the Australian Wagyu course (RM93.90++ per adult) which comes with unlimited servings of Australian Wagyu karubi, beef chuck roll, beef karubi, pork collar, pork belly, chicken and tsukune. Our favourites are definitely the wagyu (nice marbling, tender) and pork belly.

Sushi choices include inari, tamago, salmon, salmon belly, aburi salmon, ebi, ika and unagi. We had multiple orders of the unagi and salmon, yummy!

SHABU-YO Setia City Mall unlimited sushi

For dessert, you can enjoy freshly made waffles (kids had fun making their own), or shaved ice or matcha/vanilla soft-serve ice cream. Drinks are also included in the price.

SHABU-YO Setia City Mall lunch menu

Check out our YouTube video of our experience here.

Opening hours: 11am to 10pm daily.

Location: SHABU-YO, Lot LG-111,112 and 113, Setia City Mall, 7, Persiaran Setia Dagang, Bandar Setia Alam, Seksyen, U13 Shah Alam, 40170 Shah Alam, Selangor. (Parking rate: free first 3 hours on weekday, RM2 for first 3 hours on weekend)

Tel: 018-660 6268

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Thursday, February 1, 2024

Recipe: Braised Seafood Treasure Soup

Braised Seafood Treasure Soup is possibly my favourite Chinese-style soup to have at wedding banquets or CNY dinners.  Thick, rich and chock full of seafood ingredients, what's not to love. So, this year, I decided to try making this at home for my family since I had all the ingredients at hand.

For this soup, you can use a mix of dried seafood ingredients such as sea cucumber, fish maw, abalone skirt and dried scallop as well as crabmeat (I used frozen flower crab meat). This is a really easy soup to put together and it was delicious too! Just like the ones you get from the hotels or Chinese restaurants. 


This Braised Seafood Treasure soup tastes best with a touch of black vinegar.

You can buy the dried seafood ingredients here:
Fish maw:
Sea cucumber:
Dried scallops:
White flower mushroom:
Abalone skirt:

Check out the recipe video on YouTube:

๐๐ซ๐š๐ข๐ฌ๐ž๐ ๐’๐ž๐š๐Ÿ๐จ๐จ๐ ๐“๐ซ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐’๐จ๐ฎ๐ฉ
Recipe by Baby Sumo
Preparation time: 15 mins
Cooking time: 30 mins
Serves 5

20g dried scallop
15g dried abalone skirt
25g dried fish maw
100g sea cucumber
125g flower crab meat
50g Chinese mushroom
1l chicken stock

1T oyster sauce
1T light soy sauce *
2T Shaoxing wine
White pepper

Coriander, for garnish
Black vinegar, to serve

Cornstarch slurry
4T cornstarch mixed with 4T water

1. Soak dried ingredients such as dried scallop, mushrooms, abalone skirt, and fish maw for at least 1 hour.

2. Shred the dried scallop with your fingers. 

3. For the mushrooms, cut them into thin, long strips. Similarly, for the fish maw, thinly slice and chop them into small pieces.

4. Pour stock into pot, then bring to a boil over medium heat. Add dried scallops, mushroom, fish maw, abalone skirt, and sea cucumber and simmer for 15 mins. Then, add crab meat and simmer for further 5-10 mins. Add seasoning, then thicken soup with cornstarch slurry. Serve immediately with some coriander and black vinegar.

1. Depending on the chicken stock you are using, adjust light soy sauce to taste. *
2. You can check out this video on how to soak sea cucumbers. Alternatively, you can buy presoaked sea cucumbers in the frozen section of the supermarket.

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Wednesday, January 31, 2024

Shopee Influencers Champion Human-Centric E-commerce in 2024

Shopee Influencers Champion Human-Centric E-commerce in 2024
Content creators humanise shopping experiences nationwide

Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.

The Rise of Human-Centric Content

When asked on the e-commerce trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised content for their audiences. Shopee Affiliates want to have more authentic engagements with their audiences (30%), seek to personalise their content further through product education posts and livestreams (30%), while the remaining want to collaborate with more local businesses to drive awareness (15%).

“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real. They're tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.

Sharing on the importance of authenticity and personalisation, Shopee Affiliate Livestreamer Celeste Phuah believes that developing original content is important when building sincere relationships with their audiences. “As an affiliate livestreamer, I believe it is important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on the products they are interested in based on my own experiences. When I get questions from the audience, I do try my best to inform them on the various benefits and features about the products,” Celeste said.

Building Communities Through Two-Way Engagement

A resounding 94% of Shopee Affiliates anticipate a surge in user engagement through the power of authentic content and interactive livestreams. This data unveils a crucial shift in audience behaviour, highlighting the growing demand for genuine connections between Shopee buyers and sellers, with affiliates taking on the mantle to digitally bridge this gap.

Andrew Tay in his capacity as the Chief Operating Officer for Val Media, a digital portal that produces influential content, explained that his team is enthusiastic to see more engagements and interactions from their audiences this year. “In the last few years, we have been branching out from just doing product review articles, to creative informative videos and social media postings. It is inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.”

Championing Local Businesses in a Digital World

When Shopee asked the surveyed affiliates on what they want to achieve this year, an outstanding 100% aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more local sellers that are aligned with their values, reflecting their #ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the nation’s vibrant digital economies.

“I enjoy working with local brands and sellers as I believe it is important to support our homegrown entrepreneurs. It lights up my heart when I drive traffic and awareness for a local seller selling hand-made or traditional products to my audiences. I can’t wait to collaborate with these sellers in 2024 to create family-friendly content that is aligned with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).

Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true when adding a human touch to their product insights and brand recommendations. They want to build sincere and genuine connections with their audiences, and aim to partner more with local brands and sellers aligned with their social and cultural values.

The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week.

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Wednesday, January 17, 2024

Auspicious Lunar New Year Celebration at The Emperor Chinese Restaurant, Dorsett Grand Subang

The Emperor Chinese Restaurant at Dorsett Grand Subang is all set to usher in the Year of the Dragon. Even though the Lunar New Year officially kicks in on 10th February 2024, the spirit of *Gong Xi Fa Cai* is already making its mark.

From 15th December 2023 until the 15th day of the new Lunar New Year, the culinary maestros at The Emperor led by Executive Chinese Chef Lee have curated three specialty menus, each one featuring time-honoured dishes that promise to tantalise tastebuds and elevate one’s dining experience.


Blossom of Good Fortune set menu priced at RM1688 nett per table of 10 persons offer an abundance of joyous indulgence; from Double boiled chicken soup with red dates, chestnut, mushrooms and bamboo piths to promote one’s good health, succulent Wok-fried prawns with premium soy sauce symbolic of laughter all year through to bountiful wealth represented by the traditional dish of Braised dried oyster, black moss, mushroom and taukan with kailan; and many more wonderful palate pleasers.

Priced at RM1988 nett per table of 10 persons, the Spring Time Celebration Menu is a 9-course grand feast in itself. The entire menu offers nothing sort of pure indulgence with course-after-course of lavish dishes; Braised seafood soup with generous amount of dried scallops and crabmeat, Home-style steamed organic chicken, Steamed red snapper, luscious Wok-fried tiger prawns and Supreme braised dried oyster with irresistible endings to mark the beginning of a sweet year in the form of Deep fried crispy nian gao with peanut mochi complemented with Double boiled red dates, longan and lotus seed with snow fungus.

The crรจme de la crรจme of the 3 menus is the Joyful Dragon Feast Menu priced at RM2288 nett per table of 10 persons.

Since it’s the Year of The Dragon, this menu is the ultimate choice for all. Featuring nothing but the best and finest premium ingredients, each dish featured on this menu is a testament to the rich tapestry of Chinese cuisine. Start off the feast with a rich and flavourful Braised dried seafood with crabmeat soup, move into a duet with the Roasted crispy duck and steamed chicken with ginger paste; dive into an abundance of blessings by indulging in the Steamed dragon grouper with superior soya and of course, for happiness and laughter the whole year through, what better dish to have than the symbolic Wok-fried tiger prawn with marmite sauce. This menu does not stop here of course; there are still loads to explore. So be sure, to make your reservations early and symbolically dive into prosperity, be blessed with good health and never missed a moment of happiness with your loved ones or with business associates.

For those with a small family or wanting other dine-in or takeaway options, The Emperor also feature a special Lunar New Year ala carte menu with choices of Double boiled chicken soup, Braised seafood with dried oysters and black moss in claypot, Deep fried white prawns with salted egg and crispy oats, Steamed red snapper, Stir fried prawn meat Szechuan style, choice of veggies and more.

One must not miss out on the annual lou hei, lou sang event. A traditional must-have, Yee Sang or Raw Fish Salad, a celebratory dish symbolising good fortune, good luck and prosperity for the coming year is part and parcel of the 3 set menus. The yee sang is also available ala carte for in-dining and takeaway. On the menu are delectable options such as sliced abalone with crystal pear at RM238 (1/2 portion) and RM328 for a full portion; salmon with crystal pear (RM98 and RM188); crispy whitebait with crispy salmon skin (RM98 and RM188) and for vegetarian, there’s the mixed fruits at RM78 for ½ portion and RM138 for a full portion; and mixed vegetarian (RM78 and RM138). Takeaway may be ordered online:

The Gong Xi Fa Cai celebration at The Emperor Chinese Restaurant of Dorsett Grand Subang is not merely a culinary experience; it is a journey into the heart of tradition, a fusion of flavours and festivity that transcends time, leaving one with memories as rich and enduring as the traditions they have embraced.

For advance reservation, call +603 5031 6060 extn 1912 or email:

Auspicious Lion Dance

The lion dance is a traditional Chinese performance art that holds significant cultural importance, especially during the Chinese New Year celebration. This dynamic and vibrant dance is believed to bring good luck, fortune, and ward off evil spirits for the upcoming year. Be sure to join them on the 12th day of the Lunar New Year to take in the sights and vibrancy of the lion dance.
21st February 24 at 12 noon @ Lobby, Dorsett Grand Subang.

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