Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative

 Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative

Shopee Mum's Club Empowers Mothers with Care Packages & Long-Term Support

Shopee Malaysia, in collaboration with the Ministry of Health (MOH), launched the Pek Kasih Mama CSR campaign today. This heartfelt initiative is dedicated to uplifting local communities through technology and providing essential support to mothers across Malaysia. The launch event, held at Dewan MPKS Puncak Alam, was graced by Minister of Health, YB Datuk Seri Dr. Dzulkefly Bin Ahmad who personally distributed 300 of the care packages to mothers and expectant mothers. A total of 1,000 care packages have been pledged for this initiative.

Each Pek Kasih Mama package is thoughtfully curated to include essential baby and maternal care items, such as MOH-certified diapers, baby wipes, bath products, towels, breastfeeding necessities, and skincare products suitable for pregnant and breastfeeding women. The remaining 700 care packages will also be distributed at various government events nationwide, including Program Madani Afiat.

The Pek Kasih Mama campaign signifies Shopee’s commitment to providing long-term support to mothers. Through this strategic partnership with the Ministry of Health, Shopee is helping increase access to affordable childcare and maternity essentials. At designated government events across the nation, QR codes will be strategically placed so mothers can seamlessly register for the Shopee Mum's Club, unlocking a myriad of benefits, such as members' exclusive vouchers and discounts, parenting content and deals, parenting tips and advice via Shopee Live sessions, as well as other features tailored to support them throughout their parenting journey.

At the heart of the Shopee Mum's Club lies a nurturing community that empowers mothers with expert-led education delivered through informative Shopee Live sessions and fosters a supportive environment where mothers can learn from one another's experiences. Shopee Live sessions have consistently provided valuable insights into various parenting topics through informative content from childcare professionals. These sessions have covered topics such as breastfeeding for working mothers, car seat safety standards, managing tantrums, color psychology for creating calming spaces, and choosing the right stroller. The Club will continue to host similar sessions through Shopee Live, featuring a diverse range of parenting themes allowing mothers to engage in open discussions and enrich their journey through parenthood together.

YB Datuk Seri Dr. Dzulkefly Bin Ahmad expressed his enthusiasm for the initiative, stating, "The Pek Kasih Mama (programme) is a strategic collaboration between Shopee and MOH that reflects our shared commitment to supporting our communities. Hopefully it will help with the cost of living. Shopee Mum’s Club is a community that offers mothers access to education by experts. Their ‘Shopee Live’ sessions, which feature specialists in infants and young children care, offer valuable tips on various parenting topics. The (live) sessions also facilitate discussions that allow mothers to share and learn from each other.”

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, Head of Marketing and Business Intelligence at Shopee Malaysia, emphasised the company's dedication to making a meaningful difference by unlocking the transformative power of technology. "At Shopee, we’re committed to making e-commerce accessible and beneficial for all Malaysians, including helping increase accessibility to essentials. Our partnership with the government, exemplified by initiatives like Pek Kasih Mama in collaboration with the Ministry of Health, enables us to directly impact communities, especially mothers and families. Through essential care packages and the valuable resources of the Shopee Mum's Club, we aim to deliver both immediate relief and long-term support to mothers across Malaysia.”

Since its establishment in 2019, the Shopee Mum's Club has emerged as an invaluable pillar of support for mothers across Malaysia. From the start, its commitment to nurturing mothers has been reflected in the continuous investments through price subsidies and vouchers for childcare essentials. Offering a complimentary membership with exclusive benefits, including a special RM30 voucher for new members and an exclusive RM20 voucher for existing users*, Shopee aims to provide significant savings and convenience to all mothers. Through collaborations with leading baby brands, Shopee ensures access to quality products at affordable prices, conveniently delivered straight to mothers’ doorstep.  Join the community at the Shopee Mum's Club and experience the support and savings tailored to your parenting journey. Visit  https://shopee.com.my/m/mums-club. 

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Recipe: No-Wrap Hokkien Bak Chang 肉粽 (Glutinous Rice Dumpling)

Dragon Boat Festival is finally here, and during this festival, glutinous rice dumplings, also known as zongzi 粽子 or bak chang 肉粽 is a must-have. If wrapping these rice dumplings is not your forte, you would love this No-Wrap Hokkien Bak Chang recipe I am about to share. Not to mention how much quicker and time-saving this recipe is compared to the traditional wrapping method. 

In this No-Wrap Hokkien Bak Chang, you will still find all the usual suspects; the flavourful, sticky glutinous rice, gelatinous pork belly, creamy chestnuts, peanuts, Chinese mushrooms, salted egg yolk and Chinese sausage (lap cheong). A cake pan with a removable base is lined with bamboo leaves, then all the ingredients are layered in the pan and then steamed for 2 hours (3 - 4 hours if you prefer a softer consistency like your regular zongzi).

Wishing everyone a Happy Duanwu Jie!

You can buy all the dried ingredients here:
Italian dried chestnuts: https://s.shopee.com.my/4VHCMME9Tf
Bamboo leaves: https://s.shopee.com.my/9UfsIYG2NQ
Dried shrimp: https://shope.ee/2fnbGZmXGk
Pearl glutinous rice: https://shope.ee/4Uxm5mwqo4
White flower mushroom: https://shope.ee/A9ijTzj0GO
Chinese sausage: https://shope.ee/8pIGZOGADO
Shandong peanuts: https://shope.ee/10cHr0eM9p

Step-by-step instructions on how to make this easy No-Wrap Hokkien Bak Chang

𝐍𝐨-𝐖𝐫𝐚𝐩 𝐇𝐨𝐤𝐤𝐢𝐞𝐧 𝐁𝐚𝐤 𝐂𝐡𝐚𝐧𝐠
Recipe by Baby Sumo 

Preparation time: 1 hour

Cooking time: 3-4 hours

Recipe makes  2 No-wrap Bak chang (each one serves 6 pax) OR 1 no-wrap bak chang + 10 traditional wrapped ones

Ingredients
1kg pearl glutinous rice
24 bamboo leaves (150g)
12-14 Chinese mushrooms
60g peanuts
18-20 dried chestnuts
50g dried shrimp
50g shallots
2 Chinese sausage
1 tbsp dark soy sauce
4 tbsp cooking oil
4 salted egg yolks, cut into quarters

Pork belly:
400g pork belly, marinate with:

1 tbsp light soy sauce
1 tbsp Shaoxing wine
1tbsp  oyster sauce
1 tsp salt
1/2 tsp five spice powder
1/2 tsp white pepper
1 tsp sugar
1/2 tsp garlic powder

Rice seasoning:
2 tbsp dark soy sauce
1 tbsp oyster sauce
2 tbsp light soy sauce
1 tsp salt
1 tsp five spice powder
1/2 tsp white pepper

1 cup dried shrimp soaking water
2-3 cups mushroom soaking water

Day 1 (evening)
1. Soak bamboo leaves in cold water for at least 12 hrs. Rinse and clean each leaf before use.

2. Soak glutinous rice with 1 tsp salt and water overnight. Rinse 3-4 times, then drain.

3. Soak mushrooms overnight in 2-3 cups water. Remove stalks. Cut in half if too large. Reserve soaking water.

Day 2
1.Soak peanut, dried chestnut and dried shrimp for at least 4 hours.

2. Cut pork belly into 1.5cm pieces. Marinate with seasoning for at least 4 hours.

3. Heat 1tbsp oil in pan. Brown pork belly. Once browned, add 1/2 cup water and simmer for 20 mins. Add mushroom and another 1/2 cup water and simmer for further 20 mins. Add dark soy sauce. Stir well, remove and set aside.

4. Remove casing from Chinese sausage (lap cheong).Cut at an angle into 1/2 cm thick slices. Heat 1 tbsp oil in pan. Saute Chinese sausage for 3-4 mins until fragrant. Remove and set aside. 

5. Boil peanuts for 1 hour. Boil chestnuts for 20 mins.

6. Heat 3T oil in wok. Saute shallots until golden brown. Saute roughly chopped dried shrimp for 4-5 mins. Add rice, seasoning and 1 cup dried shrimp soaking water and 2 cup mushroom soaking water. Mix well and cook until liquid has been fully absorbed.

Assembling the No-Wrap Bak Chang:

1. Line a 20-cm cake pan with removable base with 5-6 bamboo leaves. Fill half the pan with rice and compact using the back of a spoon. Add filling (peanuts, chestnuts, Chinese sausage, pork belly, mushroom, salted egg yolk). Repeat and top with more rice, and filling.

2. Fold down the excess leaves, using it to cover the rice, then hold down using a small plate.

3. Steam over high heat for a minimum of 2 hours. If you want your rice to be softer like the traditional zongzi, then do not need to cover the top of the rice when steaming, and you can also steam for longer (3-4 hours).

4. Cool for 15 mins. Place cake pan on top of a tall glass, then slide down to remove the bak chang. Slice into 6-8 portions and enjoy! Any unfinished bak chang can be stored in the fridge for up to 5 days. To reheat the leftover bak chang, steam for 10 mins over high heat. 

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