Friday, August 12, 2022

HAPPIEE!™-ness all around: Sustainable, Plant-Based Goodness

HELLO, MALAYSIA!
HAPPIEE!™ is here to bring delectable plant-based goodness to family feasts, sunny 
picnics, and dinner parties.




Once considered a fringe dietary pursuit, a plant-based lifestyle is now a movement that is rapidly growing especially in Malaysia. Whether consumers are motivated by sustainability efforts, animal rights or health initiatives, people are becoming increasingly mindful of their health, their family’s well-being and the planet’s, reshaping our consumption and purchase habits.

Introducing HAPPIEE!™, a portfolio brand under Singapore’s plant-based seafood and meat manufacturer, Growthwell Foods. An exciting and delectable addition to the local plant-based food market, HAPPIEE!™ steps into Malaysia with a range of nutritious bites for anyone seeking to live sustainably through nourishing plant goodness! Dedicated to evoking positivity, inspiring active lifestyles, and bringing you nutritious meal times without compromising on taste or texture, the Growthwell Foods’ mission is to nourish 1 billion lives with sustainable plant-based nutritional choices that are not only good for the consumer, but good for the earth and environment as well.

HAPPIEE!™’s versatile and nutritious plant-based products are made to complement home-cooked feasts, and tasty restaurant delights, making it easy for you to embrace a plant-based diet. In turn, you can do your part to reduce carbon footprint, without compromising on taste!

Created by Growthwell Foods Innovation and R&D centre, HAPPIEE!™ features a diverse range of plant-based options – from seafood made of konjac, such as Fishiee Sticks and Fishiee Patties, to soy-based Chickiee Popcorn and Chickiee Nuggets. Their innovative seafood and meat-alternative products are perfect for everyone – from millennials on the go to health enthusiasts and kids and families.  Konjac is naturally free of cholesterol, high in fibre and low in calories. It helps lower blood sugar level and reduces cholesterol level as well. Soy beans contain omega-3 fats, essential polyunsaturated fats. Omega-3 fats are linked to a lower risk of cardiovascular disease. Soy beans are a great source of vitamins and minerals. B-vitamins, iron, zinc and an array of antioxidants round out the nutritional qualities of soy.

HAPPIEE!™ FISHIEE STICKS & FISHIEE PATTIES MADE WITH KONJAC




● HAPPIEE!™ Fishiee Sticks, RM24.90

● HAPPIEE!™ Fishiee Patties, RM15.90



HAPPIEE!™ CHICKIEE POPCORN & CHICKIEE NUGGETS MADE WITH SOY




● HAPPIEE!™ Chickiee Popcorn, RM24.90

● HAPPIEE!™ Chickiee Nuggets, RM24.90


HAPPIEE!™ is now available at selected AEON Supermarkets and will be introduced to more retailers, restaurants and eateries across Malaysia by the end of 2022.

To learn more, visit:
Website: https://happiee.com
Facebook: https://www.facebook.com/Happiee.MY
Instagram: @happiee.my

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Shopee Celebrates its first Influencers Fest in conjunction with 8.8 Super Brands Festival

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide.

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.


Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC.

During the event, Faten Nor Izzatie, Su Ling and Awangkerja emerged as winners of the Shopee Influencers Fest Contest, with a total winning points of over 480,000. The top 66 participants with the highest points walked home with a total of RM50,000 in cash.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “KOLs play an important role in our digital ecosystem. We believe in supporting the growth of our community as they serve as key inspiration sources for shoppers. Shopee has been engaging KOLs for various campaigns over the years. We continuously strengthen our relationship with them via a series of upcoming exciting activities. By doing so, we can provide buyers with the best deals and exclusive perks from their favourite KOLs, while sellers can also engage these KOLs to grow their brands.”

During the Shopee Influencers Fest 8.8 Countdown Party, Shopee Ambassadors were treated to various fun and engaging activities such as Fashion Artist, Interactive photo corner, live performance by The Raw Note and more, allowing them to create content and engage with their followers.

“We look forward to working closer with our Shopee Ambassadors to provide a reliable platform that is capable of helping them grow their business. This is why we brought in well-known KOLs, Noor Farhani, Ceddy Ang, and Nurin Afiqah, as mentors for our Shopee Ambassadors webinars. With them sharing their experience and best practices, we hope to inspire more KOL affiliates to grow through our Shopee Ambassadors program.” she added.

Popular brands on Shopee such as Clinelle, Abaro and MMX, set up engagement booths during the event. Shopee Ambassadors walked home with Clinelle skincare products, a brand new pair of Abaro Water Resistant Antibacterial Sneakers, and exclusive vouchers from MMX.

Well-loved KOLs such as Dr. Say, Clouty Kee and Cabi were also present at the event, garnering the interest of over 85,000 Shopee users as they tuned in to the event streamed live via Shopee Live, with up to 800,000 Shopee Coins given to viewers throughout the stream.

The Shopee Ambassador Programme has grown to include over 20,000 KOLs since launching in 2019, benefiting more than 5,000 brands as KOLs share their custom links with followers online to grow brand awareness and orders. While doing so, KOLs in Malaysia can further tap on the Commissions XTRA initiative, previously known as Shopee Brands Offer, to earn up to 25 times in commission fees.

For more information on how to be a part of the Shopee Ambassador Programme, visit
https://shopee.com.my/m/shopee-ambassador.

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