Marking two centuries since its first bottle, evian® brings its global bicentennial celebration through an exclusive Jeff Koons collaboration, limited-edition collector's series and nationwide consumer campaign
This 2026 marks a monumental milestone for evian® as the iconic French natural mineral water brand turns "200 Years Young." A staple in Malaysian households and wellness routines for decades, evian® is honoring its bicentennial by giving back to its local consumers with an exclusive, limited-edition collection and an immersive nationwide campaign.
Born in the heart of the French Alps, evian® has remained true to its pristine source since 1826. For 200 years, the brand has stood the test of time, defined by its exceptional Alpine origin and commitment to purity and quality. Every drop undergoes a unique filtration journey through ancient glacial rocks, creating the balanced mineral composition that has defined the brand for generations.
On the global stage, evian® is marking two centuries of purity through high-profile collaborations. These span culture, art, sport, and gastronomy. A special partnership with world-renowned contemporary artist Jeff Koons leads the bicentennial celebrations. He has lent his legendary creative vision to evian® for this historic milestone event.
Reflecting on the artistic synergy, Jeff Koons shared, "When evian® approached me, the message about youth immediately resonated with me. It reflects a truth I deeply believe in: youth is not defined by age, but by a mindset. I've always loved evian® natural mineral water, so I was excited to collaborate and celebrate the brand's '200 Years Young' milestone. I chose to incorporate my 'Balloon Dog' into the design because it not only echoes the iconic status of the brand but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating a life-giving, uplifting moment."
Malaysian collectors and lifestyle enthusiasts will have the rare opportunity to own a piece of this cultural collaboration. To commemorate its bicentennial milestone, evian® has unveiled four exclusive limited-edition 500ml bottle designs. These are available nationwide in retail spaces. The four designs pay tribute to key chapters of the evian® story. Each draws inspiration from the brand's Alpine origins, rich heritage, tennis legacy, and collaboration with Jeff Koons.
Beyond celebrating a historic milestone, the anniversary also reflects evian®'s enduring commitment to its natural source, which has shaped the brand for two centuries. The milestone comes as evian® continues to champion its iconic Live Young philosophy, holding that youth is defined by a mindset of vitality, optimism, and curiosity rather than age.
“Two centuries in, still living young, still flowing forward. Celebrating 200 years is a defining milestone for evian®. It is a profound reminder of how deeply our brand is rooted in its source, and of the generations of care that have protected it. We feel immense gratitude for our global community, especially in Malaysia. Here, consumers have embraced our commitment to purity as part of their daily well-being. This anniversary is not just a celebration of our heritage. It is a tribute to the shared cultural worlds we are proud to join. As we look ahead to the next chapter of evian®’s 'Live Young' mission, our hope is to inspire future generations to live with vitality. We also aim to preserve the pristine natural ecosystems that sustain our source for centuries to come,” said Dawid Borowiec, Global Director at evian®, while expressing his gratitude for the brand journey.
The launch marks evian®'s 200th-anniversary global celebration in Malaysia, featuring exclusive commemorative packaging and events that allow consumers to experience the brand’s heritage firsthand. This invites Malaysians to join in honoring evian®’s 200-year history while also embracing the youthful mindset central to the brand’s identity. After all, youth is not a number; it is a mindset best celebrated together.
Collect, Celebrate & Win with evian®
To show its deep appreciation for the loyal community that has embraced the brand for decades, evian® is making this global anniversary an incredibly rewarding experience for its consumers worldwide. From 1 June to 31 July 2026, consumers can participate in the nationwide evian® 200 Years Young Buy & Win Contest for a chance to take home spectacular, life-enriching rewards. By simply purchasing any two bottles of evian® natural mineral water in a single receipt, participants stand a chance to win the ultimate grand prize: a dream Disney Adventure Cruise for two adults, alongside exciting weekly Touch 'n Go eWallet credits to fuel their daily routines.
The highly anticipated, limited-edition evian® 200 Years Young collection is available nationwide for a limited time only at major supermarkets, hypermarkets, and e-commerce platforms, giving Malaysians the perfect opportunity to discover, enjoy, and collect all four exclusive designs.
For the latest updates on the campaign, please visit the official evian® website or follow evian® on Facebook and Instagram for more information and announcements.
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