Friday, October 22, 2021

The Back Ground launches JALAN JALAN CARI MAKAN

With our city opening up again and the surrounding streets at Downtown Kuala Lumpur feeling busier than they did a year ago, the inner workings of packed cafes and restaurants remain anything but. Even as life inches back closer to "normal" for most of us, Covid-19 has shifted consumer demands, supply chains have faltered, and the industry is still struggling to get back on its feet.

The Back Ground's mission has always been to bring profitability and opportunities for its communities through enterprise and collaboration. The launch of Jalan Jalan Cari Makan is dedicated to accelerating Kuala Lumpur's most promising food businesses by working alongside vendors to reset business challenges. The Back Ground will be providing support within our grounds, such as digitalization of businesses, marketing, media exposure and operations.

The curation of Jalan Jalan Cari Makan lineup is to encourage new ideas and collaboration with surrounding communities. With over 15 food vendors ranging from cloud kitchen brands, upcoming home cooks, new foodpreneurs to hawkers, Jalan Jalan Cari Makan hopes to bring back the excitement of exploring new flavours and revitalize the appeal of Downtown Kuala Lumpur.

"The food and beverage industry is one of the few industries deeply affected throughout the pandemic. As the economy is opening up, we at The Back Ground feel that it is only natural to come together and reach out to newly launched businesses to get back up to their feet. The Back Ground is all about community, and Jalan Jalan Cari Makan will be one of the many initiatives in the pipeline. Our main purpose of this program is to give hope and a sense of normalcy." said Angel Ng, General Manager of REXKL.

Jalan Jalan Cari Makan will be happening on 23rd & 24th October, 6th & 7th November, 20th & 21st November, Saturdays and Sundays, 10 am onwards.

Operating on a fortnightly basis, there will also be music performances. Entry is free from 10 am to 4 pm. During the four weekends, people can choose to dine-in, takeaways or deliveries. All delivery orders will be on BEEP, our exclusive delivery partner for Jalan Jalan Cari Makan.

Following the first Jalan Jalan Cari Makan launch, The Back Ground plans to launch various versions of Jalan Jalan Cari Makan, such as an Ice Cream and Dessert edition in December 2021. Watch this space!


Jalan Jalan Cari Makan will be featuring the below vendors, alongside our existing food vendors at The Back Ground.

Zenboocha & Friends (Sunshine Moonshine, Pour Decision KL)
Beloved by everyone from tattoo freaks and skate geeks to fashion cliques, Zenboocha is a small-scale business touting healthy kombucha that knows how to have fun. No stranger to the bar scene with guest star stints at the ridiculously popular Locker & Loft and Dissolved Solids, Zenboocha believes that being a little naughty sometimes can be good for you too.

Sunshine Moonshine (9th & 10th October, 20th & 21st November)
Born at home amid a global pandemic, Sunshine Moonshine is an indie Tuak brand. Sunshine Moonshine dreams of the good old times of sunny days, cool drinks and company that makes you laugh until your tummy hurts.

Pour Decisions KL (23rd & 24th October, 6th & 7th November)
We are a fun, affordable, and unpretentious way to discover hidden gems from boutique vineyards worldwide. Pour Decisions KL helps you to celebrate every day with a glass of wine, without the special occasion price tag - we genuinely are the Pandora's Box of wine!

Junk Jars
Junk Jars creates artisanal condiments inspired by top restaurants around the world. Our goal is to make every meal taste better by bringing the unique flavours of restaurants to your typical home-cooked meals.

Palette 2 Gourmet
Palette 2 Gourmet Asam Laksa is a family recipe. It is a Northern-style version of gritty broth texture; we took the Kembong fish, ground it into a paste, and used it to cook the broth. Imagine its umami-ness, richness and thickness coated around the slurpable Lai Fun noodles in every mouthful! Each order comes with a limited-edition hand painted Laksa inspired drawing by the Chef herself. Now, who says Laksa can't be art?

King Kong Kitchen
We are a team of passionate chefs curating unique and tasty plant-based sauces and dips. We strongly believe that everyone should be incorporating more vegetables into their diet, so together with our mascot 'Ernie', King Kong Kitchen has created a selection of sauces to help bring the taste of your vegetables to the next level!

We started Grillsmith when we saw a need for healthier eating without sacrificing flavour and decided to put our expertise in the industry to good use. Grillsmith is a collaboration between Tex-Mex and Asian cuisine, as we follow age-old techniques of smoking our meat to maximize flavours whilst keeping true to our local palate. All our sauces, meats and marination is made in house as it allows us to stay consistent when dealing with fresh produce.

Spectatula Bakery
Spectatula is a home-based micro bakery that provides freshly baked cakes, cookies, and happiness! Each item is carefully curated (and has to pass mom's QC) to give the experience of warmth and joy from that very first bite. We believe that the love of good food should be shared, and this is where the magic happens.

Hey Peach
100% Vegan, plant-based, dairy-free FUN FOOD. Yes, Hey Peach plays with fruits! First Fruit-Based Concept in Malaysia. We are spicing things up by featuring fruits as the main star of our menu. This sister brand of Parklife in Bangsar South gives an exciting twist to plant-based offerings by making fruits the main star of its menu. Get ready for some sassy sweetness.

Made from scratch with the utmost intent and care, Beaming dishes out house-made chicken sausage on fresh English muffins. Equipped with almost a decade of experience in the food and beverage industry, we aim to serve quality products made from the heart that everyone can enjoy.

Derived from the Malaysian word for "grow", Tumboh is a social enterprise that sprouted from the foundation that helping the underprivileged is a responsibility, not a choice. A portion of the proceeds from Tumboh's products is donated to Need to Feed the Need Malaysia (NFN). More importantly, Tumboh aims to provide lifestyle and food products that are good for the body, good for the soul and good for society. This includes no sugar added granola recipes, which are sweetened with monk fruit sweetener. And soon, other plant-based products like cookies and "bee-less" honey.

Tian Fu Yuan (Non-halal)
Tian Fu Yuan started in 2020 as a small family business. With the positive response from the customers, Tian Fu Yuan has started to set up the first physical stall selling bakkwa in Petaling Jaya, Selangor. With the perseverance in upholding the spirit of craftsmanship, Tian Fu Yuan insists on retaining the traditional method by being entirely hand-made and hand-roasted. The memorable taste comes from a strict selection of suppliers and the secret family recipe for more than four decades.

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1 comment:

  1. That's nice! Sounds interesting! Wish we had that here too!


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