Thursday, January 23, 2025

Iconic Collaboration: Korea’s No. 1 Instant Noodles Nongshim Shin Ramyun Meets Michelin-Starred Jay Fai for an Unforgettable Fusion

Introducing Nongshim Shin Ramyun Tom Yum – A Perfect Harmony of Bold Korean Spice and Authentic Thai Flavors



Nongshim Shin Ramyun Tom Yum, the latest culinary innovation by Nongshim which was launched recently in Thailand, is now officially available in Malaysia. Created in collaboration with Jay Fai, the legendary Michelin-starred street food chef from Bangkok, Nongshim Shin Ramyun Tom Yum is a unique fusion that celebrates the iconic bold flavors of Nongshim Shin Ramyun with the rich, aromatic taste of authentic Thai Tom Yum.

Nongshim Shin Ramyun Tom Yum Soup – Multipack, Packet & Bowl

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Nongshim Shin Ramyun Tom Yum Stir Fry – Multipack, Packet & Bowl

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Nongshim Shin Ramyun Tom Yum is not your ordinary Tom Yum. This exciting creation harmonises the signature spicy and savory notes of Nongshim Shin Ramyun with the sour and umami flavors of traditional Thai Tom Yum. Featuring perfectly al-dente noodles, shiitake mushrooms, bok choy, carrots, and exotic spices, this flavor promises a multi-layered taste experience like no other.

Known globally as the "Queen of Street Food," Chef Jay Fai is the first street hawker to earn a Michelin star. Her exceptional dishes and relentless pursuit of perfection have earned her worldwide acclaim. This collaboration brings her passion for bold, authentic flavors to the Nongshim Shin Ramyun family.

“I’ve always believed in staying true to flavors that speak to the heart. We are proud that with Nongshim Shin Ramyun Tom Yum, we’ve managed to create something extraordinary that honours both Korean and Thai traditions,” shares Chef Jay Fai.

As Korea’s No. 1 instant noodle brand, Nongshim Shin Ramyun is celebrated for its perfectly chewy noodles, rich broth, and uncompromising quality. The new Tom Yum flavour is part of the iconic Nongshim Shin Ramyun family, offering the same signature taste that fans know and love while exploring new flavor frontiers.

Adding to the allure of Nongshim Shin Ramyun Tom Yum is its star-studded endorsement. Recently, global superstar Blackpink’s Lisa shared her fondness for Chef Jay Fai’s creations during her visits to Bangkok. This further cements the cultural connection and appeal of this remarkable collaboration.

The Nongshim Shin Ramyun Tom Yum range is officially available across major supermarkets and hypermarkets in Malaysia, featuring new fully purple product packaging in two variants: classic soup-based and stir-fried. Both variants are Halal-certified, ensuring they can be enjoyed by a diverse audience.

Experience the bold harmony of Korean spice and Thai tradition with Nongshim Shin Ramyun Tom Yum. Visit your nearest store to grab this exciting new flavor and savor the collaboration of a lifetime.

For more information, please visit Nongshim's website or connect with us on social media (FB: NongshimMalaysia, IG: @nongshim_malaysia, TikTok: nongshim_malaysia)


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