Shopee Affiliates Drive Brand Success: One Million Videos Generated & 4X Livestream Growth in 10.10 Brands Festival
New Shopee Mall brands achieved 36X growth uplift, 13X orders increase on 10.10
Malaysians Save Over RM70 Million with 25 Million+ Shopee Live Vouchers Claimed
Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience.
Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora, based on order volume.
New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.
“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform- and store-wide vouchers,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.
Shopee's 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.
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ReplyDeleteI think It true Shopee Affiliates drove significant growth during the 10.10 Brands Festival, generating one million videos and boosting sales with a 36X growth for new brands.
ReplyDeleteShopee Malaysia’s 10.10 Brands Festival results are impressive! The 34X surge in Shopee Videos and 8X sales growth for Shopee Mall brands prove the power of influencer-driven commerce and interactive content. It’s great to see how Shopee Affiliates and livestreaming (like Shopee Live) are reshaping shopping behavior—blending entertainment, trust, and convenience.
ReplyDeleteI think its true Shopee Affiliates powered massive growth during the 10.10 Brands Festival, boosting Shopee Mall brand sales by 8X through engaging content and trusted creators.
ReplyDeleteShopee Affiliates boost brand impact with one million videos created and 4X livestream growth during the 10.10 Brands Festival.
ReplyDelete