Tuesday, April 12, 2022

Malaysians Shift Online to Obtain their Ramadan Necessities

With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.


With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.

 

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.

 

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

 

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

On the top-3 selling products from every category for the past three years, Shopee has released the following:

 

Categories 

Top 3 most sold items during Ramadan 2021 

Top 3 most sold items during Ramadan 2020 

Top 3 most sold items during Ramadan 2019 

Grocery and Pets 

Laundry detergent 

Laundry detergent 

Sampul Raya (Raya packets in English 

Sampul Raya (Raya packets in English) 

Keropok/Kerepek 

Cheese powder 

Ketupat Palas 

Sampul Raya (Raya packets in English) 

Raya cake gift set 

Home & Living 

Container 

Storage box 

Storage box 

Pillow 

Container 

Reusable straw 

Cloth 

Mosquito coil 

Baking tools 

Home Appliances 

Food processor 

Food processor 

Portable juicer 

Air fryer 

Portable juicer 

Food processor 

Portable juicer 

Rice Cooker 

Rice cooker 

Health & Beauty 

Facial Mask  

Facial Mask  

Facial Mask  

BB Cream and liquid foundation  

Shampoo  

Shampoo  

Concealer 

Eyebrow products 

Eyebrow products 

Muslim Fashion 

Baju Kurung 

Hijab  

Baju Melayu 

Kain Pelikat 

Baju Melayu  

Telekung  

Baju Melayu 

Women’s Blouse  

Hijab  

Muslim Accessories 

Brooch 

Sejadah  

Tasbih 

Sejadah 

Tasbih  

Brooch  

Hijab Tag  

Brooch  

Sejadah  

Automotive 

Tire Valve  

Sports Rim  

Tire Touch Up Paint Marker Pen 

Tire Touch Up Paint Marker Pen 

Tire Touch Up Paint Marker Pen 

Wheel Hub Centre Cover 

Wheel Nut 

Sports Rim Wheel Cap 

Wheel Nut 

 

With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.

 

You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.


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1 comment:

  1. Oh? But the Ramadan Bazaars are all so crowded. Bet a lot of people can't wait to go back to the good old ways. I have not gone to any though #staysafe #staywell #stayhome

    ReplyDelete

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