Sunday, July 17, 2011

Official Launch of Cremonini Olive Oil, Don Pomodoro Pasta Sauce and Idahoan Dehydrated Potato

Euro-Atlantic Sdn Bhd recently launched three new products in Malaysia at Social @ KL, GTower Hotel; Cremonini Olive Oil and Don Pomodoro Pasta Sauce from Italy, as well as Idahoan Dehydrated Potato from US. Euro-Atlantic briefly introduced the products to us via a slideshow before we were treated to sample some of the products.

Products neatly laid out

Cremonini Olive Oil is produced in Italy in a time-honoured tradition that dates back more than 50 years. Casa Cremonini was started in Oliveti near Bologna in Italy, by Guiseppe Cremonini , who still tastes and selects the best of the extra-virgin olive oils, known for its fruity flavour.

Five different types of Cremonini olive oils have been brought into Malaysia by Euro-Atlantic. They include Extra Virgin Olive Oil, 100% Pure Olive Oil, Pomace Olive Oil, as well as flavoured oils such as Peperoncino, and Truffle.

TV celebrity chefs such as Jamie Oliver often stress the importance of sourcing a good quality extra virgin olive oil when the recipe calls for it, as it makes all the difference to the final taste of the dish.

Cremonini Extra Virgin Olive Oil (EVOO) goes through the traditional cross pressing to intensify the fragrance of the choicest species of olives, hence producing a clean, fruity flavour with a well-balanced aroma and full bodied taste. It is ideal for salads and dressings or marinating meat and seafood before grilling/frying.

Cremonini 100% Pure Olive Oil is smooth and light tasting. It is suitable for any dish requiring a delicately flavoured oil. It has a high smoke point of 240C, making it ideal for Asian cooking.

Cremonini Pomace Olive Oil is a perfect, accurate mix of Virgin Olive Oil and Pomace Olive Oil. It is suitable for deep frying, oven baking, and grilling since it has a high critical frying temperature of 230C.

Cremonini Peperoncino flavoured oil is olive oil infused with chilli and garlic.

Cremonini Truffle (Tartufo) flavoured oil is obtained by infusing selected white truffle to olive oil for about a month before being bottled. I would love to get my hands on a bottle of this as it would make a great addition to my kitchen. A few drops of this would work wonders to any pasta or risotto dish.

Olive oil and pasta sauce are inextricably linked in Italian cuisine. So a top range of Don Pomodoro Pasta Sauces from Saor in Calabria, southern Italy, have also been brought in. Saor, a family-run company, started in Calabria more than 20 years ago, in an area rich in ancient Italian food traditions.

These include: Arrabbiata Sauce, Porcini Sauce, Tomato & Basil Sauce, Olive Pesto, Red Pesto and Basil Pesto. It makes cooking pasta with the original Italian taste that much easier.

What sets Saor's Don Pomodoro products from the rest? It is all natural, fresh ingredients and without use of preservatives and colourings.

On the evening of the launch, we sampled the red pesto and olive pesto, served with crackers. Both were excellent in terms of taste. The basil pesto was served with some minestrone soup.

The final product of the evening was the Idahoan Dehydrated Potato from the US. Idaho, a major potato-growing state in the US, is well-known for its Russet Burbank potatoes for more than a century. Idahoan Original Mashed Potatoes, for instance, has been the gold standard for the company which started more than 50 years ago.

Already available in supermarkets are: Original Flavour, Buttery Homestyle, Roasted Garlic, Four Cheese, Scalloped Potato and Hash Brown.

Idahoan Creamy Homestyle Scalloped Potatoes - no need to add butter, easy one pan preparation.

Hash Brown

Idahoan Mashed potatoes formulated for unique taste and active lifestyles. Just add water and hey presto - you've got yourself some mashed potatoes.
The cute Idahoan potato mascot - though it reminds me more of a certain character from a famous children's nursery rhyme.

Adrian Ung, Manager of Euro-Atlantic demonstrating how easy it is to prepare the Idahoan mashed potato! All you need is boiling water.

Some of the food served that evening

Norwegian smoked salmon

Red pesto and olive pesto

Roasted Garlic Mashed Potatoes with Salmon. Creme brulee.

Salad with Olive Oil Dressing

I have taste tested both the Cremonini Extra Virgin Olive Oil and Don Pomodoro Basil Pesto at home, and was pleased with the results. Here I will be sharing my recipe for a simple Chicken and Basil Pesto Pasta, which can be easily whipped up in 15 minutes and is ideal for people on the go.

Chicken and Basil Pesto Pasta
Preparation time: 2-3 minutes
Cooking time: 12-15 minutes
Serves 2-3

3 tbsp Cremonini Extra Virgin Olive Oil
3 cloves of garlic, finely chopped
200g fusilli pasta
3 tbsp Don Pomodoro Basil Pesto
Small portion of chicken breast, cut into small pieces
Cherry tomatoes, halved
Parmesan cheese
Fresh basil, to garnish
Salt and freshly ground pepper, to taste

1. Cook the pasta according to pack instructions. Drain and set aside.

2. Heat the EVOO in a pan on medium heat. Add the garlic and fry until golden brown. Add chicken and fry until thoroughly cooked. Add cooked pasta and basil pesto, toss in pan ensuring the pasta is well coated. Remove from heat.

3. Serve and garnish with cherry tomatoes and fresh basil. Top with some Parmesan cheese, salt and pepper.

Buon appetito!

A simple yet delicious meal

*All the above products are available to purchase at leading supermarkets such as Isetan and Jusco.


Tel: 03-4251 8482

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  1. Hmm, I have no specific choice when it comes to evoo. Usually, I take the advice from the lady at the deli. :)

  2. Michelle: You shd check out the truffle oil... infused with white truffles and not the chemical synthetic stuff.

  3. ooooh, a pasta meal that takes less than 15 minutes to cook. nice for an impatient diner like me! :D

  4. what are the prices like in msia?

    i got a bottle of truffle oil (pretty sure its the real stuff, with a black piece sunk at the bottom of the bottle), cost me aud20+ but its worth every cent! we always drizzle some on our scramble eggs.

  5. you are speedy my dear, and you managed to cook too WOW! fabulous! Nice to have finally met u in person.. :D

  6. I was telling my aunt and uncle about a jalepeno infused olive oil I had tried and they recommended the Cremonini Peperoncino. They are big fans.

    Mary Squires

  7. wow that was fast. nice meeting you! btw, my son finished the whole jar of pesto by himself. roll eyes. didnt even get to try.

  8. Life become easier with those sauces :)

  9. Sean: When was the last time you cooked? :P

  10. Joe: No idea, since they did not indicate the RRP's. Will check it out in the supermarket this weekend though.

  11. Ciki: Nice meeting you too dear! You and your amazing high heels :)

  12. Mary: Thanks for dropping by. Yeah Cremonini Peperoncino is very nice - had it on some salad. :)

  13. FBB: Had to stay up to blog, if not no time to blog. Lol! Anyway my daughter also liked the pesto very much - really surprised me when she ate all her pasta and told me that she liked it very much!

  14. Choi Yen: Yes, sometimes we need things like this to make our life easier :)

  15. Oh truffle oil - music to my ears. I still have a bottle I brought back from Croatia nearly 1.5 years ago and it's still going! The stuff lasts forever so it's a great investment:)


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