Shopee Affiliates Drive Brand Success: One Million Videos Generated & 4X Livestream Growth in 10.10 Brands Festival

 Shopee Affiliates Drive Brand Success: One Million Videos Generated & 4X Livestream Growth in 10.10 Brands Festival

• New Shopee Mall brands achieved 36X growth uplift, 13X orders increase on 10.10

• Malaysians Save Over RM70 Million with 25 Million+ Shopee Live Vouchers Claimed

Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience. 

Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora,  based on order volume.

New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.

“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform- and store-wide vouchers,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia. 

Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.

Shopee's 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.

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evian® Collaborates with Michelin-Starred Chefs Arnaud Dunand Sauthier & Darren Chin for an Exquisite Four-Hands Gastronomic Experience

evian® Collaborates with Michelin-Starred Chefs Arnaud Dunand Sauthier& Darren Chin for an Exquisite Four-Hands Gastronomic Experience

evian® Natural Mineral Water and evian® Sparkling Water complement and celebrate a culinary partnership of global flavours, French flair, and infused with Malaysian soul

In an extraordinary fusion of culinary skills and impeccable craftsmanship, evian® the iconic bottled natural mineral water from the heart of the French Alps recently joined hands with Chef and evian® Ambassador Arnaud Dunand Sauthier and renowned Chef Darren Chin of DC restaurant for an exclusive four-hands dining experience, indulging eighty privileged Malaysians with an unforgettable evening.

The culinary partnership which promised an unforgettable evening of French sophistication and bold Malaysian flavours did not disappoint, with each dish thoughtfully accompanied by evian® Natural Mineral Water and evian® Sparkling Water, enhancing the sensory experience without overshadowing the delicate balance of flavours. Each dish from the exquisite menu showcases the Chefs’ combined culinary artistry and unique culinary backgrounds in a collection that champions the elegance of French cuisine and the vibrance of local Malaysian ingredients.

In crafting the menu, Chef Arnaud Dunand dug into his roots, the mountains of Savoie Region, France set in the midst of the French Alps while Chef Darren Chin contributed the Malaysian soul to the unique menu. Reflecting on the partnership, Chef Arnaud Dunand said, “This collaboration with Chef Darren Chin and evian® allowed us to transcend boundaries and create an experience that celebrates our shared passions. Evian®, with its unique purity, successfully elevated the overall tasting experience and brought out the authenticity of each ingredient, reminiscent of the purity of my childhood in the French Alps.”

The evening’s culinary highlights showcased an exquisite array of dishes:
· Snow Crab paired with shellfish and broad beans, setting the tone for the evening with a refined yet fresh start
· Banana Blossom, an innovative creation featuring aged banana vinegar served with gambero rosso and roasted coconut, bringing forth an explosion of harmonious fusion of textures and flavours
· Sophistication of Caviar, balanced with potato and uni
· Songkhla River Prawn with yellow curry bisque sauce paired with Langit black rice salad, bridging local ingredients with refined French techniques
· Succulent Irish Duck with zucchini and olives.
· A beautiful dish of Violet, with smokey sweet potato with brown butter honey, preceded the final indulgence.
· The culmination of the meal comes in a course of Extraordinary Chocolate with Patrick Roger, a decadent selection of light chocolate siphon mousse, shiitake chocolate ganache and black sesame streusel, providing a fitting grand finale to a sublime evening.


“It was an honour for DC Restaurant to host this unique collaborative effort between evian®, Chef Arnaud Dunand and myself. The one-of-a-kind fusion dishes that we created were an astounding success, judging from the numerous feedback we received from our guests over the two nights. Together, we created dishes that were not only a testament to our respective culinary philosophies, but were elevated by the subtle, crisp character of evian® Natural Mineral Water and refined evian® Sparkling Water. These waters complemented our creations and added that spark which brought our dishes to the next level,” said Chef Darren Chin.

 

evian® Natural Mineral Water and evian® Sparkling Water complemented perfectly the creations by both Chefs. evian® Natural Mineral Water gave a delicate, fresh, neutral and crisp taste while evian® Sparkling’s unique water profile provided a taste sensation that was refreshing. With the finest fizz and lowest sodium content, evian® Sparkling Water allowed the Chefs to showcase their creations without other interventions such as a very pronounced taste of the water.

This exclusive dining experience was a showcase of culinary prowess, as well as a celebration of the art of pairing – where the purity of evian® water allowed the chef’s creations to truly shine.

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