Malaysia’s most loved fried chicken and World’s No. 1 Potato Chips* have joined forces to introduce finger-licking fried chicken in chip form! The Lay’s x KFC Hot & Spicy Chicken flavor potato chips is available in both ala carte and burger combo from 28th April 2022 onwards & Bucket combo from 10th May 2022 onwards, exclusively at all KFC stores in Malaysia for a limited time only.
Commenting on the collaboration, Aditya Ahuja, Pepsico Commercial Director Malaysia & Indonesia said, “At Lay’s, we pride ourselves with delivering smiles and joy to potato chip fans with unique innovations that explore different localized flavors. There is no questioning of the popularity of KFC Hot & Spicy flavor amongst Malaysians. With this collaboration, we are excited to level up the finger-licking, crunchy goodness of KFC Hot & Spicy Chicken flavors with Lay’s potato chips to all Malaysians this coming Hari Raya.”
Lay’s x KFC Hot & Spicy Chicken flavor will be available a la carte and in burger meals beginning 28th April. For Burger Meals, add on RM2 to upgrade fries (M) in the combo meal to a Lay’s x KFC Hot & Spicy flavor chips instead. Customers can enjoy KFC 5-pcs, 9-pcs and 15-pcs Bucket Riang with signature sides of coleslaw, whipped potato and drinks together with the limited edition Lay’s x KFC Hot & Spicy Chicken flavor chips at any KFC stores nationwide beginning 10th May. Lay’s x KFC Hot & Spicy Chicken flavor chips is also available ala carte at price starting from RM5.49.
KFC Malaysia CMO Chan May Ling said, “We are constantly on the lookout for creative collaborations with like-minded brands to bring finger-licking good creations to our customers. This Raya, fans can celebrate the joy of sharing a KFC meal with Lay’s potato chips in their favorite KFC Hot & Spicy Chicken flavor – a truly perfect finger-licking combo.”
In conjunction with the launch, Malaysians can participate in the ‘Crispy Chip Tongue Twister’ challenge to win themselves Lay’s x KFC goodies. Steps to participate in the challenge as below:
1. Record yourself saying the tongue twister “Kerangupan Kerepek Kentang Lay's Krispi KFC” three times 2. Upload your tongue twister recording to your own Facebook or Instagram with hashtags #LaysxKFC #GottaGetEm and #CrispyChipTongueTwister 3. On the scheduled dates (30th Apr, 1st, 7th, 8th, 14th, 15th, 21st, 22nd, 28th, 29th May 4th & 5th June 2022), visit participating KFC stores* and show your upload to the crew to receive free goodies from Lays & KFC. For detailed terms and conditions visit www.facebook.com/LaysMalaysia
#GottaGetEm Lay’s x KFC Hot & Spicy Chicken Flavor crunchy and crispy potato chips before they run out! Visit your nearest KFC store today!
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*Source Euromonitor International Limited. Packaged Food 2021 Edition as per potato chips definition, all retail channels, 2020 value sales at retail selling price.
*List of Tongue Twister Activation participating at KFC Stores: 1. KFC Kuchai Lama Drive Thru & KFC Subang 2 (Apollo) Drive Thru (30 April - 1 May- 2022) 2. KFC Puchong Prima & KFC Setia Alam Drive Thru (7 - 8 May 2022) 3. KFC Nilai Square Drive Thru & KFC Taman Sentosa Klang Drive Thru (14 -15 May 2022) 4. KFC USJ 20 Drive Thru & KFC Bukit Kemuning Drive Thru (21 - 22 May 2022) 5. KFC Wangsa Maju Drive Thru & KFC Kepong Drive Thru (28 - 29 May 2022) 6. KFC Kajang Drive Thru – (4 - 5 June 2022)
Located in The Square at Jaya One, Tommy Thongchai is an urban Bangkok cafe serving both classic and fusion pork-heavy Thai dishes.
Some of the must-try dishes and drinks here include: ✨ Fried Pork Belly (RM14.90) ✨ Moo Ping (Thai pork collar) (RM5.90 per stick) ✨ Pork Trotter Rice (RM18.90) ✨ Fried Calamari (RM23.90) ✨ Larb Moo Tod Burger with Thongchai's fries (RM20.90) ✨ Chiang Mai Chilli Dog with Thongchai's fries (RM25.90) ✨ Blue Lychee (RM15) ✨ Virgin Bussaba (RM15)
We were really impressed with the food here. Both the burger and chilli dog were big on flavours. We were told that the sausages on their menu are imported from Thailand to keep it authentic.
My personal favourites were the fried pork belly (so tender! and absolutely perfect with the tangy dipping sauce) and the pork trotter rice (soft, gelatinous pork trotter.. no wonder it's one of the bestsellers here). The fried calamari was nice and crispy, great snack to go with your drinks.
Virgin Bussaba, Thai Mojito, Florida Today, Blue Lychee, Thai Green Milk Tea (L-R)
This year, along with the celebration of its 21st anniversary, the largest CPA affiliate network in Japan and Southeast Asia, ACCESSTRADE held ACCESSTRADE SUMMIT for the fifth time. ACCESSTRADE SUMMIT 2022 is a one-day event that provides networking opportunities for performance marketers to help them mutually share, learn about, and discover new insights to promote healthy market growth.
ACCESSTRADE SUMMIT 2022 was attended by more than 300 ACCESSTRADE partners consisting of advertisers, publishers, agencies, and solution providers. They represented Japan and Southeast Asian countries and they were gathered in a series of events, such as conferences, a networking lounge, virtual booths by sponsors, and ultimately the AT AWARDS 2022 Ceremony.
By participating in the event, the attendees were able to interact directly with Asia’s best performance marketing practitioners and experts in their respective fields and deepen their knowledge through interactive Q&A sessions. Additionally, the networking lounge gave advertisers and publishers a chance to get to know each other and collaborate with other companies with high growth potential.
The event opened with three keynote speeches, the first one was from Shohei Fujita, Managing Director of Global Business of Interspace Group, which was about the Performance Marketing Industry in 2022.
Then It was followed by speeches from Yuto Kono, Head of Vietnam Office from Genesia Ventures, Inc. about The Key Start-ups and VC Trends in Southeast Asia, and lastly a speech from Tan Tmangraksat, Director of Partner Development from Appsflyer titled “The Future of Marketing Measurement.”
The next agenda was the celebration of ACCESSTRADE 21st birthday and consequently followed by various panel discussions. Three sessions of panel discussions were held at one time.
The first session consisted of three panel discussions focusing on the effect of the pandemic and how to overcome them.
The second session became more interesting when guests were offered three panel discussion alternatives to further their understanding of fascinating marketing topics.
The effectiveness of leveraging emotional content was examined in relation to Influencer Marketing. Interspace Vietnam‘s Director of Business & Strategy, Bui Huy Dung, Gaudi‘s Head of Marketing Communications and E-Commerce, Windy Janet, and Interspace Group‘s Product Manager, Enguang Ren spoke on this topic.
The third session consisted of four country sessions. These panel discussions talked about different concerns in four SEA countries.
Vietnam’s country session was titled “Vietnam in the Digital Transformation World: What are the most exciting opportunities for growth in 2022?” featured Rainie Nguyen of Interspace Vietnam, Jack Nguyen, Regional Managing Director SEA of INSIDER, and Chinh Đinh, Vice Director & CIO of ACFC&VFBS.
The event came to a close with the presentation of ACCESSTRADE AWARDS led by Shinichiro Kawabata, Founder and CEO of Interspace Group. Together with Shohei Fujita, Managing Director of Global Business Interspace Group, they awarded the best-performing ACCESSTRADE partners. The following are the winners: ACCESSTRADE INDONESIA
TOP PUBLISHERS
1. Top Publisher E-commerce Category: ShopDiscount
2. Top Advertiser Other Services Category: Lalamove MalaysiaACCESSTRADE SUMMIT is an annual event that provides networking opportunities for performance marketers to help them mutually share, learn about, and discover new insights to promote healthy market growth.
Did you know that Miyabi Japanese Restaurant, located in Sheraton Petaling Jaya, has four exclusive yakiniku private rooms suitable for an intimate dining experience? Furthermore, they have recently introduced the 𝐘𝐚𝐤𝐢𝐧𝐢𝐤𝐮 𝐅𝐚𝐦𝐢𝐥𝐲 𝐒𝐞𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧, which features Halal-certified premium Japanese A5 Wagyu beef and seafood, air flown directly from Japan to preserve freshness.
Priced at RM888, the set is suitable for up to 4 pax and includes: ✨ 150g Japanese Wagyu beef short ribs ✨ 300g Australian sirloin ✨ 4 x oysters ✨ 4 x Hokkaido scallops ✨ 8 x wild caught king prawns ✨ 200g salmon ✨ 300g chicken ✨ vegetables, chawanmushi, edamame, assorted pickles, garlic fried rice, miso soup.
Each private room is equipped with a ventilated yakiniku grill. We especially loved the beef, fresh prawns and salmon, which tasted great, fresh off the hot grill. Although we were seated in the private room, service was impeccable, with the attentive staff refilling our green tea whenever required and ensuring that we had a good experience.
Chawanmushi and edadame for starters
A feast for the eyes and stomach!
Pickles and condiments (salt & pepper, ponzu sauce and chilli radish) to go with your grilled meat/seafood/vegetables
If you’re thinking Japanese for your Iftar, check out Hanare Japanese Restaurant's Buka Puasa Festive Menu. Available throughout the month of Ramadan, diners will get a choice of two mains, as well as salad, miso soup, chawanmushi, dessert, date, along with free flow ice lemon tea and rice.
From Menu 1, you can choose either sashimi moriawase, bara chirashi, salmon amiyaki, or salmon & hotate teppanyaki, while from Menu 2, the selections are california maki, tempura moriawase, unagi kabayaki and tori teppanyaki.
Here are some of the selections we made:
♥ Sashimi moriawase (4 kinds of raw seafood - during our visit, it was salmon, tuna, kampachi and salmon belly)
♥ Bara chirashi (diced raw fish such as salmon and tuna along with ikura, over sushi rice)
♥ California maki (california sushi roll)
♥ Tempura moriawase (deep fried seafood and vegetables)
♥ Unagi kabayaki (grilled eel with teriyaki sauce)
Priced at RM168++ per pax. Call 03-2164 2133 for reservations.
Location: Hanare Authentic Japanese Cuisine, Lot G06, Ground Floor, The Intermark, 182 Jalan Tun Razak, 50400 Kuala Lumpur. (Parking RM5 per entry on weekends)
With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.
With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.
The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.
In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.
Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.
Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.
“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”
On the top-3 selling products from every category for the past three years, Shopee has released the following:
Categories
Top 3 most sold items during Ramadan 2021
Top 3 most sold items during Ramadan 2020
Top 3 most sold items during Ramadan 2019
Grocery and Pets
Laundry detergent
Laundry detergent
Sampul Raya (Raya packets in English
Sampul Raya (Raya packets in English)
Keropok/Kerepek
Cheese powder
Ketupat Palas
Sampul Raya (Raya packets in English)
Raya cake gift set
Home & Living
Container
Storage box
Storage box
Pillow
Container
Reusable straw
Cloth
Mosquito coil
Baking tools
Home Appliances
Food processor
Food processor
Portable juicer
Air fryer
Portable juicer
Food processor
Portable juicer
Rice Cooker
Rice cooker
Health & Beauty
Facial Mask
Facial Mask
Facial Mask
BB Cream and liquid foundation
Shampoo
Shampoo
Concealer
Eyebrow products
Eyebrow products
Muslim Fashion
Baju Kurung
Hijab
Baju Melayu
Kain Pelikat
Baju Melayu
Telekung
Baju Melayu
Women’s Blouse
Hijab
Muslim Accessories
Brooch
Sejadah
Tasbih
Sejadah
Tasbih
Brooch
Hijab Tag
Brooch
Sejadah
Automotive
Tire Valve
Sports Rim
Tire Touch Up Paint Marker Pen
Tire Touch Up Paint Marker Pen
Tire Touch Up Paint Marker Pen
Wheel Hub Centre Cover
Wheel Nut
Sports Rim Wheel Cap
Wheel Nut
With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.
While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.
You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.
