Introducing New Lay’s Double Crunch – Deeper Ridge, Bigger Crunch!

Lay’s, the world’s #1 potato chip brand*, is thrilled to introduce its latest innovation: Lay’s Double Crunch! Offering an exhilarating snacking experience with its deep-ridged texture and intense flavor, Lay’s Double Crunch is set to delight snack lovers across Malaysia, perfect for those who crave bold flavors and a satisfyingly intense crunch!

As the holiday season approaches, there’s no better time to take your snacking experience to the next level and participate in Lay’s festive “Snack More, Win More” campaign running until 30th November.

With Lay’s Double Crunch, every bite is more intense. Featuring deeper ridges and more crunch per bite, Lay’s Double Crunch is packed with flavor that satisfies the cravings of snackers looking for something truly unique. Whether you're snacking solo enjoying some ‘me’ time or sharing with friends and family, Lay’s Double Crunch guarantees the ultimate snacking satisfaction.

Lay’s Double Crunch 170g sharing packs

Available in three explosive flavors - Overloaded Nori Seaweed, Extra Cheese and Smokin’ Barbecue - snack lovers are in for an exciting and sensorial treat with the new Lay’s Double Crunch. All three flavors are available in both 170g sharing packs (RM13.60) for group hangouts and 50g single packs (RM3.50) for a quick personal treat, ensuring there’s a perfect option for every occasion. From its delicious taste to the crispy, mouthwatering texture, Lay’s Double Crunch delivers a multi-sensorial snack experience that’s worth trying!

“Snack More, Win More” Holiday Campaign

To make the holidays even more rewarding, Lay’s is currently running the "Snack More, Win More"** campaign from 1st October to 30th November 2024, with redemptions available up to 31st December. Fans can simply purchase any participating Lay’s products—including Lay’s Double Crunch, Lay’s Stax, Doritos, Cheetos, and more—scan the QR code on the pack or visit https://www.winwithfritolay.com , and submit their e-receipt for a chance to win amazing rewards. Every purchase guarantees a win, with monthly draws offering 8 Days Resort Staycations for lucky participants​.

Aditya Ahuja, Commercial Director for Pepsico Foods in Malaysia, Singapore & Pacific Islands, shares, “Lay’s Double Crunch is more than just a new snack—it’s a bold, flavor-forward experience for the adventurous snacker. We’re excited to see fans embrace it and enjoy it throughout the festive season. And we’re delighted to reward our customers for every purchase they make during this joyful season of sharing, reunions and lots of laughter.”

With a global reach in over 100 countries, Lay’s has been a staple in snack aisles since 1932. Known for delivering high-quality, flavor-packed snacks, Lay’s remains the go-to choice for snack lovers as the brand continues to push boundaries with innovative products that cater to evolving consumer tastes. The launch of Lay’s Double Crunch is a testament to the brand’s dedication to offering new and exciting ways to enjoy your favorite snack.

So, whether you’re hosting a get-together or simply treating yourself, Lay’s Double Crunch is here to bring you an extraordinary snacking experience.

For more information on Lay’s products, promotions, and exciting updates, follow us on social media or visit www.facebook.com/LaysMalaysia.

#LaysMY #LaysDoubleCrunch

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