Recipe: Beef Keema (Indian Ground Beef Curry)

When I was searching for some different ways for cooking minced beef, I came across this recipe for beef keema. Beef keema is a dry Indian ground beef curry, most popular in North India, Pakistan, and Bangladesh. 

For my version, I used a hot curry powder such as Madras as well as spices such as garam masala. Other than beef, you will also find chopped onions, ginger, garlic, potato, carrot and peas in this dry curry - making this a perfect one-pot meal! 

Beef Keema

Recipe by Baby Sumo, adapted from BBC Good Food

Preparation time: 10 minutes

Cooking time: 40 minutes

Serves 4

Ingredients
350g minced beef
1 large yellow onion, finely chopped
2 cloves garlic, finely chopped
1 tsp grated ginger
1T cooking oil
2T hot curry powder, such as Madras
1 tsp garam masala
1 potato, cubed
1 carrot, cubed
1 cup frozen peas
500ml water or beef stock
1T tomato purée

Coriander, to garnish

1. Heat oil in pan over medium heat. Sauté onions, garlic and ginger for 4-5 mins, until onions are softened.
2. Brown beef, about 4-5 minutes.
3. Add curry powder, tomato purée, carrot, and potato and mix well. Add beef stock. Simmer for 15 mins, stirring occasionally.
4. Add peas and cook for further 10 mins. By now the stock should have been fully absorbed. Taste and season with salt if necessary.
5. Garnish with coriander and serve with rice.

*If using water, you will need to season with extra 1 tsp chicken stock granules / salt.

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The Halal Integrity of Australian Beef and Lamb | Recipe for Sabah-Style Beef Soto

Australia is an impeccable source of halal meat and meat products, being a long trusted supplier of Halal Beef and Lamb to over 100 countries, including the Middle East, Indonesia and Malaysia.

“Halal” is an Arabic word meaning lawful and permitted. It refers to not only adherence to a set of conditions on how the animal is slaughtered and meat processed but also to how the animal is treated while alive. According to Islamic law it must not be mistreated nor has any pain inflicted on it during its lifetime. It must also be provided with enough space to roam, clean water, food and fresh air. 

All these conditions are met for Halal beef and lamb production in Australia. The animals graze on lush green pastures and are well cared for. It is a natural way of life for livestock in Australia and animal welfare is regulated by laws enforced by government. These have a positive impact on the consistently high quality of Australian Halal beef and lamb. 

A recent study by Meat and Livestock Australia (MLA) has revealed that animals raised and processed in a stress-free environment produce better quality meat that are consistent, hygienic, safe and nutritious. These are the beneficial attributes that are permissible for consumption. 

Australian Halal beef and lamb are versatile and suitable for Asian and western cuisine, turning out delicious and nutritious dishes each time. With such quality, fresh and tender meat, it takes less time to cook, whether it’s a beef rendang or a spicy lamb stew. 

All cattle, sheep and goats processed in Australia for the Malaysia market are slaughtered under the Australian Government Supervised Halal Program by accredited Muslims. This program is administered by the Federal Department of Agriculture in Australia. 

Additionally, all processing facilities in Australia employ only registered and trained Muslim slaughtermen from the Halal Certifying Bodies. They also comply with personal hygiene, operational sanitation and animal welfare requirements. These Halal Certifying Bodies are recognised and approved by JAKIM (Department of Islamic Development of Malaysia). The Halal systems and production facilities are regularly audited by internal quality and food safety assurance systems, (Australian and importing country representatives from DVS (Department of Veterinary Services of Malaysia) and JAKIM. 

With a population of 16 million Muslims, Malaysia has a growing demand for halal meat and meat products. The meat is certified halal prior to its import into Malaysia. These authorised representatives will confirm the manufacturing process adheres to Halal standards. There are currently 7 Muslim certifying bodies in Australia for Halal certification export to Malaysia. Meat exporters will also need to meet other requirements under Australian regulations prior to export. Every shipment carries a Halal and Health Certificate. 

Malaysia stands to benefit from both local demand and strong export opportunities by leveraging increasing purchasing power among consumers in other Muslim markets. These include the Middle East and neighbouring Indonesia, the world’s largest Muslim country with a population of more than 200 million. 

There are increasing opportunities in Malaysia’s Halal economy. As a member of the Organisation of Islamic Conference (OIC), Malaysia’s Halal certification is globally recognised by all Muslim nations, making it a perfect launch market for exporters. Meat and Livestock Australia recently took part in MIHAS (Malaysia International Halal Showcase), the world’s largest Halal exhibition. It’s a hybrid event from 9 to 12 September, combining virtual and physical exhibition, with halal industry players from around the world. The virtual exhibition will continue till 31 December 2021. 

Nearly 30,000 visitors, 28 trade envoys and 2,000 delegates representing the entire Halal supply chain attended MIHAS and the Global Halal Summit in 2019. 

According to Ms Valeska, Regional Manager for Southeast Asia of MLA, “Australian Halal beef and lamb work well with Asian and western cuisine, turning out delicious and nutritious dishes each time. With such quality, fresh and tender meat, it takes less time to cook, whether it’s a beef rendang or a spicy lamb stew”. 

MLA conducted a Webinar “Your Trusted Halal Australian Beef and Lamb, from Farm to Plate” this month. 

Below is a recipe shared by one of the speakers of the webinar, Chef Jason Manson. 

Chef Jason’s Australian Beef Soto 

Sabah Style Beef Soto served with sliced beef and vermicelli noodles 

Ingredients 

400 gm Chilled Halal Australian beef slices 

750 gm Vermicelli noodles (Mee hoon), blanched 

150 gm Cucumber, thinly sliced 

150 gm Beansprout, remove ends 

5 nos Egg, boiled 

50 gm Cilantro, slice for garnish 

50 gm Spring onion, slice for garnish 

3 nos Lime, cut half 

2 tbsp Cooking oil 

To make beef broth stock 

1.5 litre Water 

6 cubes Beef stock 

1 Pcs Sup bunjut (herb bouquet consist of cinnamon stick, star anise, and cardamon 

Blend together 

3 pcs Lemongrass 

3 cloves Red shallot 

2 inches Ginger 

2 cloves Garlic 

2 nos Turmeric fresh 

Method 

1. Preheat a medium size stock pot, add cooking oil and start saute the blended ingredients. 

2. Once the paste is cooked, add the beef broth stock and cook the stock until the stock is boiling and well cooked. The broth (soup) will cook for about 10-15 minutes. Reduce the fire to simmering. 

3. To prepare the beef noodle soup, start to assemble the dish. Place the vermicelli in a serving bowl, add sliced cucumber, bean sprouts on top of the noodle. 

4. Blanch the raw sliced beef in the simmering hot beef broth for at least 1 minute, remove cooked or partly cooked beef slices and place it on top of the noodles. 

5. Pour 1-2 scoops of noodle broth on the cooked sliced beef and noodles. 

6. Garnish with chopped cilantro, spring onion and dried shallots. Place a 1/2 lime on the side. 

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SPAN offers RM200 Voucher to buy water-efficient washing machines in the JIMAT AIR 1.0 CAMPAIGN

Suruhanjaya Perkhidmatan Air Negara (SPAN) is teaming up with Shopee to encourage Malaysians to use water-efficient products through the Jimat Air 1.0 campaign, from now to 31 December 2021.

Malaysian households will be provided with a RM200 voucher when buying the selected water-efficient washing machines approved by SPAN through the e-commerce platform. There are more than 200 types of washing machines carrying the “Jimat 1.0” tag for ease of identification, to be featured in this campaign via a microsite.

The Jimat Air 1.0 microsite can be found in the Buy Malaysia in-app portal on the Shopee app homepage. Users can also reach the microsite by typing “Jimat Air” or “SPAN on Shopee” at the search bar.

Dato' Haji Ahmad Faizal bin Abdul Rahman, SPAN Chief Executive Officer said “Due to the increase of economic activities and population as well as urbanization, clean water has already become a scarce commodity in the country, therefore, it is important to educate the mindsets of Malaysians towards water conservation. I am hoping that each Malaysian can gradually reduce the amount of water that they consume daily through the awareness of programs such as the Jimat Air 1.0 campaign. Our ultimate goal is to reduce the country’s water consumption from the current 241 litre per capita per day, to 160 litre per capita per day by 2030.”

Kenneth Soh, Shopee Senior Manager (Marketing) said “Water plays an important role in our daily lives. Everyone has their responsibility in ensuring sufficient resources for years to come. Besides environmental conservation, consumers will not only obtain the savings from the vouchers, but they will eventually be benefitting from the reduction of their water bills. We thank SPAN for allowing us to be a part of this campaign which has a lasting impact not just on the lives of people but also the environment.”

For greater savings and a more rewarding experience, Malaysians can also look for deals during the e-commerce platform’s 10.10 Brands Festival which will take place from 20 September till 10 October 2021. The 10.10 Brands Festival will be offering Free Shipping Vouchers with a minimum spend of RM10 and 50% off Big Brand Discounts, along with a chance to Tap and Win a Toyota Vios. The lucky winner will be announced on 13 October 2021.

To find out more details regarding the Jimat Air 1.0 campaign, visit https://shopee.com.my/m/jimatair.

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Recipe: Ipoh Kai See Hor Fun 鸡丝河粉

One of the must-eat dishes when you visit Ipoh is kai see hor fun 鸡丝河粉 (translated to shredded chicken flat rice noodle soup). Since we are still unable to travel to Ipoh, I made it at home for the family to enjoy.

I will usually reserve all my peeled prawn shells and heads to make the flavorful prawn stock required for this dish. Simply saute the prawn shells/heads for a few minutes, then simmer over low heat for 1 1/2 to 2 hours, until it is packed full of flavour and a beautiful orange hue like in the picture!

Other ingredients found in Ipoh kai see hor fun include kai see (shredded chicken), prawns, chives and hor fun (flat rice noodles). Commonly, people would also order a plate of blanched Ipoh beansprouts to go with the noodles. You can actually get Ipoh hor fun (koay teow soup) noodles and beansprouts from Jaya Grocer website. The kids love this a lot, one of their Top 10 noodle dishes at home. 

Ipoh Kai See Hor Fun 鸡丝河粉

Recipe by Baby Sumo

Preparation time: 30 minutes

Cooking time: 2 hours

Serves 4

Ingredients
1.8l water

12 prawns (about 500g), peeled and shells/ heads reserved

1 tbsp cooking oil 

300g chicken breast

500g Ipoh hor fun (koay teow soup)

A small bunch of chives (kuchai)

Salt, to taste

1/2 tsp chicken stock granules (optional)

For the beansprouts

150 g beansprouts

2 tbsp chicken stock

1/2 tbsp light soy sauce

1/2 tsp sesame oil

A dash of white pepper

1. Heat oil in wok over medium high heat. Add reserved prawn shells and heads and saute for 3-4 minutes, then add 1.2l water. Bring to the boil. Once boiling, simmer for 1.5 hours on low heat.

2. Bring 600ml water to the boil. Add the chicken breast and poach for 10 minutes. Turn off heat and leave chicken in for a further 15 minutes. Remove and set aside to cool. Once cool, shred the chicken breast. Pour the chicken stock into the prawn stock (reserve 2 tbsp for the beansprouts). 

3. Cook prawns in prawn stock for 3-5 minutes, depending on size. Remove and set aside.

4. In a separate pot of lightly salted boiling water, cook the hor fun for 1-2 minutes. Drain and divide into bowls. Lightly blanch the chives for 15-20 seconds and set aside. 

5. Strain out prawn shells and heads from the stock. Season the prawn stock with salt and chicken stock granules (if using). 

6. Top each bowl of hor fun with shredded chicken, prawns, and chives, then ladle over hot prawn stock. 

7. Lightly blanch the beansprouts for 20- 30 seconds and plate. Mix chicken stock,light soy sauce, sesame oil and white pepper in a bowl and pour over the beansprouts. Serve on the side with the hor fun.

*Note: We always make this dish when we have lots of prawn shells stocked up, the more you use, the more flavorful your broth will be. 

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How to Throw a Boba Themed Birthday Party (Boba Cake Recipe Included!)

How time flies! I am now a mom to a teenager. Last week, we threw a Boba themed birthday party for my daughter to celebrate. Hubby went into full craft mode again and made boba-related decorations while I was in charge of the boba birthday cake. On the day, we also decided to set it up outdoors à la garden party setting.

Here are some photos from the party to inspire those who wish to throw a similar boba themed birthday party for their boba loving family or friends. Scroll down for Boba Cake recipe too!

♥ Giant Boba Cup (made from recycled cardboard, marker pens, manila card)
♥ Boba Piñata (recycled cardboard box, brown paper, marker pen)
♥ Boba Birthday Cake 
♥ Garden ParTEA set-up (checkered tablecloth/mat, basket, flowers, unicorn balloon, tropical plants)

Posing for photos is thirsTEA work ;P

Pinata time! Filled with treats and all things nice :)

Taking a sip from our boba ;)

***

This is a simple, naked Boba Cake with stabilized whipping cream and store-bought Boba pearls. Please stabilize your cream if you are planning to leave it at room temperature / outdoors for more than 15 minutes (as Malaysia's humid weather makes regular whipped cream melt very quickly).

Boba Cake

Recipe by Baby Sumo
Preparation time: 30-45 minutes

Cooking time: 20-25minutes

Makes 1 cake

Ingredients
165g salted butter
165g caster sugar
3 eggs
165g self raising flour
1 1/2 tsp baking powder
1 1/2 tsp vanilla extract or vanilla bean paste
1 1/2 tsp milk

For the whipped cream

120ml whipping cream

1 1/2 tbsp icing sugar

1/2 tsp gelatin

1 tbsp water

For decorating

Boba pearls (recipe here), or buy from the nearest boba shop, drained

1. Preheat oven to 190C (no fan).

2. Grease three 4-inch cake tins and line the base with greaseproof paper.

3. Using an electric mixer, cream the butter and sugar together until you get a pale, fluffy mixture . This will take about 4-5 minutes. Add the egg one at a time, beating well after each addition. Add the vanilla extract.

4. Sift the flour and baking powder, then fold into the mixture. Repeat until all the flour is incorporated. The mixture should fall off a spoon easily, add some milk if necessary.

5. Divide the mixture between the three tins, then place in the preheated oven and bake for 20 minutes, or until a skewer inserted in the centre comes out clean.

6. Allow to cool for 5 minutes, then turn onto a wire rack to cool completely. Peel off the base papers.

7. Place mixing bowl and whisk in fridge for 10 minutes before you begin to make the stabilized whipped cream. Meanwhile, soak the gelatin with water in a bowl for 2 minutes, then mix well until dissolved. You can place it over a hot water bath to help dissolve it.

8.Pour whipping cream into mixing bowl and whisk over high speed for 20 seconds. Add icing sugar and whisk until soft peaks. Take 1 spoonful of cream and add to gelatin and mix well. Add gelatin mixture to the rest of the cream and whisk until stiff peaks. Chill in fridge until required.

9. Stack the cakes on top of each other. Carefully pierce a straw through the cakes (this will help hold the cakes together too). Dollop the stabilized cream onto the top of the cake, and carefully arrange the boba pearls on top. You can also add more pearls at the base of the cake.

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Sinpopo Brand Peranakan Themed Mooncakes

Introducing Sinpopo Brand Peranakan Themed Mooncakes, all the way from Singapore. This year, the mooncakes will be presented in a stylish grey and gold contemporary wooden rattan weave chest, perfect for gifting to your loved ones or corporate clients. 

Each Sinpopo Brand Peranakan Themed Mooncake set comes with four exquisite mooncakes meticulously crafted with fine ingredients and creative pairings that highlight the best of Singapore flavours with a touch of luxe:

❤️ Sinpopo’s Gula Melaka Mooncake
❤️ Black Gold Double Yolk
❤️ Kaya Matcha Single Yolk
❤️ Five Treasures in White Lotus

Order on https://awfullychocolate.com.my/ for delivery in Klang Valley, Penang and Johor. You can also read about the other range of mooncakes from Awfully Chocolate here (including the world's first Harry Potter mooncakes!).

Check out my IG reels here.

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Couldn't Be Butter: Hy BTS Special Package Coffee 2021 Edition Now Exclusively at 7-Eleven

You don’t need “Permission to Dance” along to this great news! 7-Eleven Malaysia, the nation’s largest convenience store chain, is back with three new Hy BTS Special Package coffee limited edition variants that you'll want to snatch up as soon as they hit the stores.

Specially flown in from South Korea, each Hy BTS Special Package coffee variant comes in seven designs, uniquely adorned with faces of the seven superstar heartthrobs - V, RM, Suga, Jin, Jimin, Jungkook, and J-hope – who, together as a band, bagged four astounding awards at the most recent Billboard Music Awards.

Available exclusively in 7-Eleven stores throughout Peninsular Malaysia, under the luxurious packaging of this ready-to-drink beverage is a flavoursome and aromatic brew that every coffee lover would be obsessed with.

Whether a fan of Cold Brew Americano (270ml), Hot Brew Vanilla Latte (270ml), or Hot Brew Macadamia Mocha Latte (270ml), ARMYs can get their hands on these 21 elegantly-designed bottles at only RM11.90 each.

One thing for sure, these collectible series will slide off the shelves before you can finish your Butter-smooth dance moves.

For more information on the limited edition Hy BTS Special Package coffee, visit 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

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What’s Next In Digital Marketing? Find Out In ACCESSTRADE Malaysia’s Performance Growth Summit 2021

What’s the latest in performance marketing? What is affiliate marketing and how profitable can it be? How can you get on par with the latest trend in digital marketing? If your business and source of income depend on digital marketing or if digital marketing is a big part of your brand marketing strategy, it is crucial for you to be up-to-date with the latest trends in digital marketing.

Join ACCESSTRADE Malaysia’s annual Performance Growth Summit (PGS) 2021 to get insights into the current trend and the future of digital marketing. With the tagline ‘MOVING TOWARDS DIGITALIZATION’, PGS 2021 aims to explore how the digitalized world is giving a good impact on the economy and gain insights to survive this challenging pandemic.

The supporting partners of PGS 2021 are Selangor Information Technology & Digital Economy Corporation (SIDEC) and Malaysia Digital Economy Corporation (MDEC).

By joining PGS 2021, you will be able to:

• Grow your business performance amidst the pandemic
• Learn new trends of digital marketing strategy from the experts
• Connect with leaders in the industry and cultivate professional networking
• Establish new partnerships with top performance marketing networks and platforms

Join The Panel Discussion “Future Tips And Trend Of Performance Marketing Outlooks In 2022”

The world of digital marketing, particularly performance marketing is rapidly evolving. Failing to keep track and adapting to these trends can set you back in your marketing goals, and ultimately affect your revenue. It is not enough to merely be in the know of what’s changing but you need to predict and project your growth to be ahead of the game.

Find out what the industry experts are predicting for 2022 to make sure you have enough information to plan and strategise your move for next year.

Moderated by Hayato Nakata, CEO of ACCESSTRADE Malaysia & COO ACCESSTRADE Singapore, the panel discussion will feature Ayush Goyal, Managing Director at Optimise Media SEA, Raymond Siva, Senior Vice President, Investment and Brand, Chief Marketing Officer at MDEC, and Alejandro Kikuchi, Head of Asia at Workana.

Apart from the panel discussion, you will also get a chance to listen to sharing sessions featuring industry leaders:

• Alina Kaspryk, Affliate Partnerships Director in APAC MGID 

          Topic: Performance Marketing:Leveraging the Power of Native Ads

• Warren Leow, CEO at Inmagine

          Topic: Designing smarter, faster and easier for business growth

• Francesca Chia, Co-Founder of GoGet

          Topic: The biggest lessons learned while building a brand during the pandemic

•  Nick Shigov [Keynote Speaker], Head Of Business Development at Indoleads.com

          Topic: Affiliate marketing CPS model as the future of influencer marketing during the pandemic

Register For PGS 2021 Today

REGISTER NOW to reserve your spot and take your affiliate marketing journey to a new level! View the full event agenda here.

Here are the details of the event:

Date: 11th September 2021 (Saturday)

Time: 10:00 am – 3:00 pm

Event Platform: Virtual event link will be shared after registration via Eventbrite

Fee: RM10* or grab the 500 FREE EARLY BIRD PROMO (free ticket). The free tickets will be given out on a first come first serve basis as only 200 more free seats are left!

*Any contribution will be fully donated to those in need: Persatuan Kebajikan Warga Tua & Kanak Kanak Wilayah Persekutuan (abused, abandoned, neglected or at-risk children and adults).

Join us and participate in the giveaway activities during the 30-minutes break such as spin-the-wheel activity, lucky draw, and the tag and win in social media contest that comes with great prizes for winners. Many giveaways are up for grabs throughout the day such as Tealive, Grab Food, and Starbucks vouchers, as well as a special prize worth up to RM300 (T&C applies).

Attendees who participate in the event till the end will receive an e-certificate as a token of our appreciation.

Stay tuned for more updates regarding PGS 2021 by following our Facebook and Instagram pages!

REGISTER NOW!

Source: https://accesstrade.global/my/blog/2021/08/28/whats-next-in-digital-marketing-find-out-in-accesstrade-malaysias-performance-growth-summit-2021/

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How to Throw a Minecraft Themed Birthday Party

Another year, another lockdown birthday. However, we still made the most of it and still managed to throw an amazing Minecraft themed birthday party for my boy.

If you're planning to throw a Minecraft party for your kids (works for adults too!), here are some cool, easy ideas on Minecraft party decorations, birthday cake and food!

DJ Dan loves Minecraft (the video game); here are some of the things we made for his birthday party (mostly by Hubby who is the master craftsman in our family):

💚 Lifesize Minecraft Steve (made from recycled cardboard, coloured paper and some poster colour)
💚 Minecraft cake (designed by the birthday boy, cake toppers by him also)
💚 Diamond helmet for DJ Dan and his penguin soft toy
💚 Minecraft Creeper Pinata (with a DJ touch)
💚 Minecraft tools (sword, pickaxe, axe)
💚 Minecraft chest and treasure hunt
💚 Pixel beef sliders (square buns, square beef patties, cheese, tomato, lettuce)

Happy birthday son! 

Not Minecraft related, but this is what birthday boy requested for his birthday dinner. :)

Mushroom risotto with seared scallops and bacon.

Check out our IG reels here.

 

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Atlas Gourmet Market, KL: Merdeka Specials

 Merdeka64 may be over, but you can still enjoy the Merdeka Specials from Atlas Gourmet Market, up until 18 September 2021. From local specialties to Western favourites with an Asian twist, there is something to suit every tastebud. 

Here are the Merdeka Specials:

♥ Atlas Deli: Nasi kerabu (rice tinted with blue pea flower, served with ayam goreng berempah, salted egg, cabbage, bunga kantan, daun selom, kacang panjang, sambal kelapa, lime, keropok ikan, budu, sambal belacan) (RM24.90)

One of my favourite Malaysian rice dishes and this was so good, with the juicy, flavorful ayam goreng berempah!

♥ Atlas Pizzeria: Lemak-licious pizza (cili api lemak turkey ham & pumpkin) (RM38)

Great pizza with a Malaysian twist. Thin, crispy base and generous amount of topping including turkey ham, prawns and brinjal. 

♥ Atlas Pizzeria: Flaming kerabu squid spaghetti (RM25)

Generous amount of squid, great tangy flavours. 

♥ Atlas Bistro: Filet de Bouef ala Japonaise (Japanese red miso pan roasted beef fillet, potato terrine, broccolini and porcini jus) (RM64)

Beautifully cooked to medium rare perfection. So tender and complemented well by the porcini jus. 

Available for dine-in, takeaway and home delivery, from now until 18 Sept. DM @atlasgourmetmarket or WhatsApp 011-6980 9717 to order.

Check out our IG reels here.

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Pork-free.

Location: Atlas Gourmet Market, Lot B1-02,3,5,6,7,Shoppes @ Four Seasons Place KL, 145 Jalan Ampang, 50450 Kuala Lumpur, Malaysia.

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