Asian Food Channel's First Foodie Face-Off 2013 in Malaysia

Asian Food Channel's First Cook-Off in Malaysia for Facebook Fans

In celebration of the upcoming Hari Raya holidays, the Asian Food Channel, part of the Scripps Networks family of lifestyle networks and Asia’s first and only 24 hour regional food and lifestyle channel, will be launching an online and on-ground initiative named the “AFC Foodie Face-off”. Organized exclusively for AFC Facebook fans in Malaysia, this initiative is aimed to further support AFC viewers’ passion for food, and provide them with a new and interactive platform to share their talents in the kitchen with fellow enthusiasts.

From Friday, 24th of May to Wednesday, 19th June 2013, local foodies can submit photos of their best home made dishes on the AFC Facebook page, where fans and friends can subsequently vote for their favourite dish submissions. AFC judges will choose the top 20 finalists from the top 50 entries submitted – The top 50 will be chosen based on fan ‘likes’, creativity and appearance. Those chosen will be given one week to prepare before they go head-to-head at a public cook-off held at local cooking school, The Cooking House.

Fans who are looking to participate in the cook-off can look forward to a range of exciting top prizes worth over RM 5,000 (First Prize), RM 3,000 (Second Prize) and RM 2,000 (Third Prize). The prizes will consist of items such as Nikon Cameras, Tefal products and AFC merchandise. There will also be a special appearance from two well-loved AFC Celebrities from Malaysia, Sherson Lian of 5 Rencah 5 Rasa and Anis Nabliah of Icip Icip. Both will be present on the day of the cooking competition as honorary guest judges.

1st prize: RM 2,000 cash + Nikon Camera D320018 with 55mm kit (RM 2,498) + Tefal Sensorille Range(RM 866)
2nd prize: RM 1,000 cash + Nikon Camera 1 J1 with Double Lens Kit - 10mm, 10-30mm (RM 1,698) + Tefal Rice cooker (RM 379)
3rd prize: RM 500 cash + Nikon Camera Coolpix P330 (RM 1,288) + Tefal Blender Blendforce Maxi Glass (RM 379)

Special category prizes:
RM 500 cash for 'Kellogg's Most Creative Dish'

All finalists will receive a Tefal Simply Black Frypan + Alif cooking oil and products + Kellogg's Cereal!

This initiative was created in partnership with Groupe SEB Malaysia Sdn. Bhd – Official Cooking Partner (Tefal), Kellogg Asia Marketing Inc. – Official Cereal Partner, Nikon (Malaysia) Sdn. Bhd – Official Imaging Partner, Sime Darby Food & Beverages Marketing Sdn. Bhd – Official Cooking Oil Partner (Alif), and The Cooking House – Official Venue Sponsor.

For more information about the “AFC Foodie Face-off”, please visit the AFC Facebook page (www.facebook.com/asianfoodchannel).



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